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D
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DI
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Taking a chance on one of the many latest innovations in CV
much the same as Precor’s trailblazing
cross trainer did 14 years earlier. So,
equipment is not without risk, but it’s also not without reward why has the AMT succeeded where so
many others have failed?
G
et it right, and you’ve made dissuade advanced fi tness enthusiasts In reality, a number of factors
an inspired choice, one that from casting admiring glances towards determine a new entrant’s success or
will have members singing other facilities in the area. Aside from failure but, ultimately, the fate of any
your praises as they enjoy a improving retention, new equipment can new type of CV equipment is decided
workout on your new wonder machine. also help to catch the eye of potential by the member. Many new movement
Get it wrong, and your expensive new new members. When conducting tours, products fail because the user doesn’t
asset will look increasingly redundant operators are never slow to highlight fi nd the machine intuitive and enjoyable
with every spec of dust it gathers. equipment that they hope stands them enough to use on a regular basis, while
With varying degrees of success, out from local competition. After all, just as many fail because the user doesn’t
equipment manufacturers continue to such differentiation can prove to be feel that it’s helping them get results.
introduce ‘new generation’ CV products, the unique selling point that turns a In terms of a facility’s CV equipment,
with the aspiration of providing members potential customer into a new member. treadmills and cross trainers are
with something they simply can’t do the “ever presents”, and the reasons
without. There’s certainly a potential pot the new category behind this are the very same reasons
of gold for gyms, as many of the early Precor’s Adaptive Motion Trainer behind the AMT’s burgeoning profi le
adopters following the 1995 launch of the (AMT) has just celebrated its second in gyms across the country. Treadmills
elliptical cross trainer will testify. birthday, and the popularity of this remain popular due to the freedom of
Acquiring a popular new piece of world-first continues. With multiple movement afforded to the user, the ‘get
equipment invigorates members. It can awards to its name, and thousands of on and go’ ease of use, and the high rate
provide new impetus for moderates units now shipped to over 60 countries, of perceived exertion, which makes for
becoming tired of traditional CV staples the AMT has not only evaded the ‘niche’ a rewarding workout. Meanwhile, cross
such as the treadmill, and can also tag, but has created a new category, trainers also have a broad member
appeal, by providing an intuitive, low-
impact workout, which engages a variety
of muscle groups and offers a versatile
fi tness experience. The AMT effectively
combines the most attractive elements
of both types of machine – providing a
zero-impact, free-motion workout that’s
as different and challenging as every
individual user wants it to be.
freedom of motion
Toby Giles is an exercise specialist and
Climb: Similar to stair climbing, this Short strides: Similar to walking personal trainer, who has specialised in
exercises all the muscles in the leg and great for calves and quads the areas of strength and weight loss
while working with clubs across the
south of England. Giles says: “I think the
reason the AMT has been so successful is
that a vast majority of users adapt to the
natural movement of the machine within
seconds of stepping on to it. The
complete freedom of stride length and
variety of resistance levels keeps both
the beginner and the advanced member
coming back for more, because they can
see the positive results. Like the treadmill
and elliptical cross trainer before, the
Mid-range strides: Like a jogging motion, Long strides: Similar to running, AMT has provided ‘everything for
really works the hamstrings and glutes for total-body engagement everyone’, and that’s why it’s succeeding.”
8 Read Health Club Management online july 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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