This page contains a Flash digital edition of a book.
supplier
profi le
WHO’S WHO?
Owners: Mario Goerlach/Hubert Haupt
Managing director & finance director: Johann Huber
Managing director of milon software: Dean Groening
Business development UK: Holm Hofmann Fitness boost Exercisers will reap the benefits doing
UK sales manager: Ewald Schliep no more than two 35-minute sessions every 10 days
to attract and where they want to be. is lower in Germany: it’s only 8 per team is very dedicated and so excited
German clubs specialised and became cent, compared to 12 per cent in the about the project, and that excitement
experts in their field, and they also work UK. There are 5,000 health clubs in has been passed on to the members.
very closely with the medical profession. Germany, against 5,800 in the UK. In
Educating members is, for many clubs, Germany, 80 per cent of clubs are run What trends do you
a top priority – for example, offering by independent operators – a slightly predict going forward?
free nutritional, weight loss and sports higher number than in the UK. There will be more consolidation
physiology seminars run by well-known and consumers will demand higher
experts. More and more clubs try to Which overseas markets quality and value for money. From
reach out to the wider community – is milon in now? talking to clubs, I anticipate that there
to people with special needs, or with We’ve sold to Benelux, Kuwait, Saudi will be a re-emergence of strength
back and joint problems, for instance. Arabia and Switzerland. The UK is a very training, inspired by young men
If you reach for this different section important market: we think the milon wanting to look like Daniel Craig!
of the market – people who haven’t circuit is a particularly good product The medical fitness market will
had gym membership before – you find for this market as it offers an efficient further develop, buoyed by the
they are often a bit older, or retired, use of floorspace, accommodating government-led Change4Life campaign,
so they have more time and more 40 people per hour. Also, members and the medical fraternity and fitness
disposable income, and will be more are more pushed for time here! sector will work closer together.
loyal rather than flitting from club to We’ve just delivered the first circuit
club. At the moment, however, gyms to a fully-fledged health club – the What are your plans for
in the UK are still chasing the same Marlow Club in Buckinghamshire. That’s the next 12 months?
consumer segment all the time. a very exciting project because the At least another five or six projects
The German market could learn as in the UK by the end of the year, and
much from the UK market, though, then steadily grow the business over
because it’s very professionally run
FAVOURITES
the next five years. Hopefully we will
here and there are clubs with some get to the same place in the UK as
very well-qualified fitness staff. Plus Book: Budding Prospects by TC Boyle we are in the German market now.
some clubs are beautifully designed Film: Meet The Parents
with a lot of attention to detail. Music: Walker Brothers What’s the best piece of
Place: London advice you’ve received?
How do membership Food: Sushi There’s a German saying: “Don’t
levels compare? Season: Summer swim where all the fish swim.”
The population of Germany is around Leisure activity: Playing music
82 million, compared to 60 million and triathlons kath hudson
in the UK, but the penetration rate healthclub@leisuremedia.com
68 Read Health Club Management online july 2009 © cybertrek 2009
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