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supplier
profi le
holm hofmann
Kath Hudson talks to the UK business development
manager for milon, one of Germany’s leading health and
fitness suppliers, about broadening its reach under new
ownership – with the UK one of its main targets
What’s the company
philosophy?
To offer sophisticated exercise
concepts that help clubs be successful.
With our gym circuit, people achieve
results quicker, which has a positive
impact on retention. There are
currently 1,400 milon circuits in clubs
across Germany, with almost one
million users; many of these clubs
have a 95 per cent retention rate.
What’s milon’s USP?
Our name originates from the
legend of a Greek Olympian, Milon of
Croton, who did the same exercises
each day with a growing calf on his
shoulders; by the end of the year he was
carrying a full-grown bull. The milon
training concept is based on the same
principle of progressive overload.
People love the milon circuit, because
it takes 35 minutes to complete and only
needs to be done twice every seven to
10 days to guarantee results. We’ve just
won the FIBO Special Award for most
effective exercise concept to retain
existing members and acquire new ones.
We’ve also taken the exercise
concept of eccentric loading – used
by elite athletes and experienced
weightlifters – into the mainstream.
When you use our equipment,
the weight coming back is 20
to 40 per cent heavier than the
weight pushed out. The system is
also is very precise and users can
increase weights by 1kg at a time.
The equipment is made in Germany
and is extremely reliable. A service
team of seven is all that’s required
there to do one installation a day,
and service the 1,400 existing circuits
Intelligent technology The smart card stores a user’s personalised programme in a 72-hour response time.
66 Read Health Club Management online july 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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