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co-operation with all potential
partners is key to success
I read Lisa Taylor’s feature on partnering close contact with PCTs, but also with all
with PCTs (HCM June 09, p46) with other bodies who have a direct interest.
interest, as this is closely linked to the We must all work together to address
principles of strategic commissioning and issues around health – obesity, social
outcome measurement – both of which cohesion, education, community safety.
are key in our drive to improve the Find out if you have a local CLOA member
services of the culture and sport sector. and use them: contact us for help.
Councils have a duty to promote Lisa calls for an understanding of local
wellbeing, but going forward there will be government commissioning; she might
a ‘comprehensive area assessment’ which need to wait while we gain this! But
will assess all those involved – usually a we’re beginning to appreciate the need © IST
local strategic partnership with a series to understand our partners’ agenda, E-learning: Does it offer as much
of priority action areas and KPIs, often especially the PCT, and really demonstrate interaction as classroom studies?
including health. So yes, there must be how we can deliver. There are some
excellent examples but, as Lisa says, this is online learning encourages
a real challenge. We must engender trust active participation
in potential partners; to do so, we must I read the article Home Delivery (HCM
be more confident in ourselves. A key June 09, p68) and the positive press
issue is to understand that we can’t just about e-learning is exciting. We’ve been
measure inputs: we must be much better offering e-learning in fitness for over 10
at measuring outcomes and impacts. years; during that time, we’ve overcome
The signs are that we’re getting there. much criticism and objection from many
It will be a major challenge to engage the non-believers. Thankfully, organisations
private sector within these partnerships, such as Active IQ shared our foresight
with barriers such as competition, trust, early on and not only supported our
culture clashes and resources – but we approach but began to do the same.
miss these opportunities at our peril. However, I contest the supposed
We need more programmes, like david albutt lack of interaction students experience
MEND, which measure outcomes policy offi cer, cloa with e-learning. Physical isolation does
not mean social isolation; the internet
is all about connections. We use online
the letter
Taking early legal advice can often prevent
study groups and, as a result, student
a problem becoming a dispute. The team at
of the law
interaction is extensive. Our system,
Croner Consulting answers readers’ questions
provided by ALTeRD, enables students
to discuss courses in much greater
A new fi tness club has opened up down the road with a very similar name detail. All students may bring questions
to ours. Is there anything we can do? to the group and share knowledge and
experience; in a face-to-face class, this
It’s important to distinguish between a company name and a trading style. The can be prevented by lack of time, tutors
company name is that which is registered at Companies House, whereas the and/or dominant personalities.
trading style will be the brand under which the business trades. If the registered With e-learning, everyone has the
company name is the same or very similar, you can object to the adjudicator opportunity to have their say, more
through the UK Intellectual Property Offi ce. If it’s the trading style, and yours is experienced students help new students,
registered as a trademark, you will have to show that the competitor’s mark is new students bring fresh ideas to the
the same or so similar as to cause confusion among the public, and that you had table, and there is a whole internet of
prior use of the name. If so, the competitor will be presumed to be infringing. If the information that can be shared – all
trading style has not been registered as a trademark, the case is much more diffi cult. resulting in a great reference area for
However, the courts will sometimes prevent other companies using future instructors and personal trainers.
an unregistered trading style where it is particularly distinctive. michael betts
director, fi tness industry education
6 Read Health Club Management online july 2009 © cybertrek 2009
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