This page contains a Flash digital edition of a book.
Mix and match Pure clubs feature unched its fi rst location, in Warsaw’s Blue City
Life Fitness CV and resistance kit, shopping centre, in July 2008, followed by a site in Krakow’s Galeria
as well as core training equipment P
ure Health & Fitness la
Kazimierz shopping centre in January 2009.
from the Reebok Professional range The 1,800sq m (19,375sq ft) Blue City club and the 1,900sq m (20,451sq ft)
Galeria Kazimierz club both feature Life Fitness resistance and CV equipment,
the latter with integrated TV screens. Core training equipment from the Reebok
for money: 150–200 PLN (£30–£40) Professional range – including decks, mats, Swiss balls and medicine balls – has
a month for high-quality facilities and been supplied by Escape Fitness, and the clubs also feature the latest Power Plate
equipment. Our clubs are funky, fun, technology. Escape will also be working with Pure to design its future health clubs.
vibrant places to get healthy, with a Each club features a group cycling studio, women-only gym, group exercise classes,
focus on fi tting into people’s schedules. sauna, steam and a relaxation area, changing rooms, sunbeds and a café with free
It’s all about making people welcome, coffee, Wi-Fi and DVD rentals for members.
providing a warm and safe environment, Pure’s new 2,200sq m (23,680sq ft) fl agship club, to open at the Golden Terraces
and fi nding real ways of helping them. shopping centre in Warsaw this summer, will feature a spa and an outdoor terrace.
It’s not about gimmicks, just the truth
– and the truth is that people need to
exercise to keep healthy. So our timing was good; it will probably
We train our team almost daily, and
Q
WHAT ARE YOUR FUTURE PLANS?
be more problematic for new operators
it’s about the basics: saying hello and TONY: We have a site in Prague, Czech wanting to come in in the future.
goodbye to people, smiling, keeping eye Republic, that will open in 2010.
contact, being honest and sincere, and JAMES: We’ll also put clubs in Hungary,
making sure the club’s presentable. We Slovenia and Slovakia. There is a health
Q
HOW WOULD YOU
DESCRIBE YOURSELVES?
don’t like to confuse people with jargon. and fi tness industry [in this part of the TONY: We try not to take ourselves too
We don’t talk about biceps or triceps – world], but it’s fragmented and not very seriously and try to have as much fun as
an arm is an arm and we get our team developed. There are people who love possible. We work hard, but it doesn’t
to talk that way as well. fi tness, however, and eastern Europe feel like work as we love what we do –
shows good potential – but at the moment maybe a bit too much, having business
Q
we’re sticking to the markets we think we chats at 3am all the time!
WHO IS THE CLUB AIMED AT?
can have the most success in now. JAMES: We’re both very driven, and we’ll
TONY: Having a health club within a try to develop a company culture where
shopping centre works very well. It’s a you can work hard and play hard, as long
community and people visit regularly.
Q
IS POLAND FEELING THE
ECONOMIC CRISIS?
as everyone gets results. We just want
About 70 per cent of the people who JAMES: Poland is doing well, with to improve people’s lives and have fun
come into shopping centres are female, steady economic growth and falling along the way.
and 58 per cent of our members unemployment. But it is feeling the crunch
are women – our clubs even include and everyone’s very nervous that it’s andrea jezovit
women-only gym areas. going to get worse – they’re braced for it. healthclub@leisuremedia.com
july 2009 © cybertrek 2009 Read Health Club Management online 41
healthclubmanagement.co.uk/digital
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com