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new
opening
CLARE WINNER
Virgin Active South Africa’s new flagship health club in Claremont, Cape Town, is attracting attention
– and members – with its state-of-the-art equipment and stunning views. Rhianon Howells reports
V
irgin Active Claremont – the
group’s newest flagship in
South Africa – has much to
recommend it: with an enviable
location in one of Cape Town’s upmarket
suburbs, this super-modern health club is
packed with some of the most innovative
kit money can buy. Not only that but,
from both floors, the split-level facility
offers panoramic views of Table Mountain,
the iconic, flat-topped landmark that
towers above Cape Town and that’s
universally loved by its residents as a
barometer, compass and symbol of home.
Double up Split across two fl oors, the club has views of Table Mountain (above right) Opened late last year, the 4,444sq m
(47,835sq ft) facility replaced an existing,
smaller Virgin Active club in Claremont,
around 2km from the current site.
According to Darren Jacobson, head of
product for Virgin Active South Africa,
moving the club allowed the company
not only to upgrade the facility, but
also to access a more varied market
by bringing it closer to newly-opened
residential developments in the
business-dominated district.
a sacred space
At Claremont, one of 25 flagships in
Virgin Active South Africa’s portfolio of
89 clubs, the architects have certainly
made the most of the location: floor-to-
ceiling glass windows offer clear views of
the mountain, as well as filling the
spacious, open-plan club with natural
light. “It’s designed to feel like a sacred
space,” says Jacobson. “Very light, airy
and connected with nature, despite
being on a busy main road.”
The fi t-out is no less impressive.
Around 2,000sq m (21,528sq ft)
is dedicated to training, including
substantial areas for cardio, free weights
Waving the fl ag The new club is one of 25 fl agships for Virgin Active in South Africa and selectorised resistance machines,
34 Read Health Club Management online july 2009 © cybertrek 2009
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