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Big questions (left to right) Why does
the QOF score obesity programmes
lower than smoking cessation? And why
long-standing campaign to reform this
is the focus still on treatment, not cure?
structure, which provides 73 QOF
points for smoking cessation, but only
.IST eight for obesity programmes and zero through exercise. He asked whether the industry to work together and embrace
for exercise referral. industry had sufficient Level 3- and Level partnership at a local level. If the industry

This view was supported by the fervent 4-qualified staff to rise to this challenge. itself could not achieve that, why should
childhood obesity campaigner Tam Fry of Later in the day, Mark Jones of anyone else want to work with it?
the National Obesity Forum. With more Liverpool City Council and Victoria The fi nal partner that Turok urged
than 30 years’ experience in this fi eld, French of Sunderland City Council to play a full role on the team was
Fry is too long in the tooth to mince presented case studies which proved that, Corporate Britain. Turok congratulated
his words – and so it proved in Bolton, with commitment and local investment, the large food, drink and advertising
where he challenged other members of the industry really can make an impact companies on the commitment they had
the team to “step up to the mark”, with on the health of their local communities. made to Change4Life – £200m of in-
no-one completely escaping his ire. However, Turok challenged the industry kind support. However, he urged them
Professor Alan Maryon-Davis, to improve its monitoring and evaluation to do more to engage in this agenda and
president of the Faculty of Public Health, methods, to prove to potential promote it internally within their huge
took to the stage later in the day to funders that it is able to deliver. The networks of employees.
outline his fear that, unless measures importance of doing so was underscored Jane Holdsworth of Business4Life, the
were taken, public health spending could by professor Gareth Stratton, the group of large companies supporting
be the fi rst area to face cuts. independent chair of the NICE Children Change4Life, outlined her feeling that big
and Physical Activity project group. businesses were already stepping up to
industry challenge Turok also questioned whether the the mark. This was evidenced by Breckon
Turok did not spare the health and industry really knew its place in the Jones of Unilever, who presented the Fit
fitness industry from a challenge. He wider continuum of physical activity. Business Programme being pioneered
asked whether the audience was truly As Professor Willem van Mechelen of by Unilever – a wellbeing programme
ready to deal with the huge mass of the EHFA Scientifi c Advisory Board for its staff that proves the company is
people who had no interest in getting commented, we need to change the practising what it preaches.
active or using our facilities. He wider environment in which we live. How Wrapping up, Turok said that if
wondered whether the industry really integrated is our sector with the planners government, the healthcare sector, the
had the desire to reach out into the who are redesigning our cities, and the physical activity sector and corporate
local community and bring back with it community groups taking sedentary Britain could align in partnership,
the swathes of inactive people suffering people on their fi rst steps to activity via greater progress could be made in
from chronic conditions manageable walking groups? He called on the whole “turning around the obesity tanker”.
july 2009 © cybertrek 2009 Read Health Club Management online 21
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