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fi a update
PARTNERSHIP FOR
PREVENTION
Steven Ward, the
FIA’s public affairs
and policy manager,
reports on last
month’s FIA FLAME
Conference and
Industry Summit
osting the FIA Industry that the UK public was now expecting a and the comments of Burnham showed
H
Summit in Bolton proved greater focus on the promotion of that it might have arrived.
to be a logistical challenge. physical activity as part of a wider Turok then outlined a team of
Members of Parliament have prevention strategy (see p18). The survey partners to take this mission forward
attended and addressed the summit showed that: 75 per cent of consumers – a team which the FIA Summit had
over the past six years. However, the think that fitness is not taken seriously gathered as a panel, providing the basis
fact that this year’s venue was not enough in the prevention of illness; 66 per for a passionate discussion, and one the
in walking distance of the Palace of cent believe the NHS is more likely to government is a key component of.
Westminster, combined with a three- prescribe medicine than exercise for The Department of Health’s support
line whip resulting from an Opposition diseases including asthma and Type 2 of MoreActive4Life was, said Turok,
Day Debate on the dissolution of diabetes; and 60 per cent believe more “the fl ying start we needed”, and he
parliament, meant there was a distinct investment is needed in fitness. congratulated Will Cavendish, the
lack of political presence. Fred Turok, FIA chair, therefore director of health and wellbeing within
Regardless, the new Secretary of kicked off the summit by setting out the Department of Health, for “getting it”
State for Health, Andy Burnham, set a new vision of public health – one – understanding the scale of the problem
the mood the weekend before. In his that spreads beyond the realms of we face and the need for urgent action to
fi rst interview since taking the post, he governmental control and engages the promote physical activity.
said: “I will make it a personal priority breadth of interested parties. He called Cavendish returned the compliment in
to embed in the NHS culture the for prevention to be the objective, his speech by outlining how the fi tness
promotion of physical activity.” What partnership to be the strategy, and industry, through Fit for the Future and
more could any politician have added, exercise to be the key tactic in driving MoreActive4Life, has a vital role to play
even if they had made it to Bolton? the wellbeing of the nation. He also in delivering a more active nation.
stressed that government must maintain The next component of Turok’s
building the team its commitment and not falter in the ‘Wellbeing Team’ was the healthcare
The FIA had conducted a poll in the week current economic climate. Strong sector, which he accused of not doing
leading up to the summit, which showed political leadership was needed, he said, enough to invest in the future health
of the nation. He also pointed to the
systemic problems in the Quality and
GOVERNMENT MUST MAINTAIN ITS
Outcomes Framework (QOF), which
COMMITMENT AND NOT WITHER
rewards GPs too highly for smoking
cessation in comparison to tackling
IN THE CURRENT ECONOMIC CLIMATE
obesity or carrying out exercise
referrals. The FIA has been running a
20 Read Health Club Management online july 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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