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in brief... shokk for holmes place iberia
SHOKK is working with Holmes Place inclusive physical exercise, encouraging
vivafi t’s charity drive Iberia in Portugal to deliver the chain’s families to get active together.
Vivafi t has gathered more than 26 Fit Families project. Andre Groen, Holmes Place Iberia’s
tonnes of food to help adolescent Designed to promote health development director, explains: “We
mothers and their babies. throughout the community, the Holmes have a social responsibility to help local
The Portuguese fi tness chain (see Place Fit Families project aims to improve communities get active and we’ve taken
p30) organised a national campaign quality of life through practical, regular, active measures to do this. We’ve set
to support the social work of several objectives, specifi cally for young
the country’s non-governmental people, which is where SHOKK came in.
organisation Ajuda de Mãe. The We were keen to offer a place for eight-
campaign – ‘Cuide de si, cuidando to 16-year-olds to get active while having
dos outros’ (Take care of yourself fun with their friends; the SHOKK
by taking care of others) – asked concept offered exactly that.”
members, staff and local partners to The new club in Lisbon (see story
donate non-perishable food. below) will therefore offer a wide range
Engaging the entire network of of family-orientated facilities, including
96 gyms, and more than 40,000 group-based classes for young people.
members of the female-only clubs, There will also be a 35sq m SHOKK
contributions included more than The SHOKK youth gym will youth gym offering CV, interactive and
60,000 items of rice, pasta, baby offer interactive products resistance products.
food, cookies, breakfast cereals and
UHT milk. These will be distributed
to the various shelter houses and
new kempinski opens in croatia
other social institutions run by
Ajuda de Mãe and marks the largest The fi ve-star Kempinski Hotel Adriatic
ever food donation in the 18-year Istria, in Croatia, will open this month.
existence of the organisation. The hotel offers a Technogym-
equipped fi tness suite with cardiovascular
technogym’s design award and resistance kit, as well as personal
Technogym has been awarded ‘red training. There are also options for
dot’ design awards for three pieces jogging and cycling in the lush green
of equipment: FLEXability, Jog countryside surrounding the hotel.
Excite and Pure Strength. Situated on its own private beach, the
Every year, winners of the 186-room hotel also offers a 3,000sq m
international red dot design spa, one indoor and two heated outdoor
awards are selected to exhibit pools, four tennis courts and an 18-hole
in Singapore’s red dot design championship golf course.
museum, which has been created to Facilities at the spa include eight
showcase design excellence. treatment rooms, including two couples’
rooms, a manicure/pedicure room, and a The hotel will offer a fi tness suite
european forum range of heat experiences. and a 3,000sq m spa (above)
The Central European Fitness Forum
(CEFF) took place on 18–19 May.
The event, organised by EHFA, holmes place opens 19th portuguese club
was attended by 46 health and
fi tness industry experts from 14 Holmes Place Iberia is set to open its activities and a SHOKK gym. These
European countries, and showcased latest club, the chain’s 19th in Portugal, facilities are complemented by a
the success achieved by EREPs in Lisbon this month. swimming pool, sauna, steamroom and
since its inception last year. EREPs The 3,500sq m club – located spa pool, and a Zensations spa.
director Cliff Collins spoke about entirely on one fl oor – is situated in Targeting the local residential
the need for the industry to ensure the Dolce Vita Tejo shopping centre, the population, the club also offers free
the quality of its staff, recognising largest shopping centre in Portugal. parking for members, large changing
the advantages of self-regulation. The club offers a Technogym- areas and a restaurant/bar.
Other presentations included an equipped gym – including cardiovascular, Holmes Place Iberia has 28 clubs:
overview of the EU fi tness market, resistance and free weights areas – as 11 in Spain and 17 in Portugal. It also
plus an analysis of trends, and a well as four group exercise studios. has three new clubs in the pipeline
review of the work carried out by There are also, as noted in the SHOKK for Portugal, to open next year, and is
the EHFA Scientifi c Advisory Board. story above, a range of children’s actively looking for sites in Spain.
16 Read Health Club Management online july 2009 © cybertrek 2009
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