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atrix Fitness Systems
is redefining the user
experience with its new,
innovative, premium CV
and strength equipment, the 7 Series.
The 7 Series CV range all include Vista
Clear Television Technology, available
with either 15” LCD touch screen
consoles in the 7xe models or a 7” LCD
for the 7x models.
The 7xe CV range made its fi rst UK
appearance at The Country Club Group
(CCG) sites in Cranleigh, Surrey in June
and Slinfold, West Sussex in July – the
fi rst two CCG clubs to be developed from
golf-only to a full country club offering
(see HCM May 09, p34). Abbeycroft
Leisure Trust will also incorporate 7x and
7xe CV products, plus the G7 strength
series, at Haverhill Leisure Centre in July.
“We chose to work with Matrix
primarily due to the superb new
equipment range which provides cutting
edge design, attractive proportions
7xe CV range Making its fi rst UK appearance at The Country Club Group sites
and competitive prices. In addition, the
support provided by the Matrix team
during the development of the two clubs Coming to the market soon, the G7 “Matrix turned our heads from the
has been excellent,” says Charlie Parker, strength series combines form and beginning with its innovative approach
CEO of The Country Club Group. function perfectly, with a sleek low- and creative fl air. We strongly believe
Jon Johnston, Matrix Fitness MD, says: level design and enhanced ergonomics the company is doing something different,
“The launch of our new CV range brings a to ensure maximum comfort and a causing a stir in the industry, and this is
number of advantages for the customer biomechanically correct action. There something we want to be part of. We’ll be
and the end user, including ease of are also features to enhance the user the fi rst leisure centre in the country to
maintenance and advanced connectivity experience: the integrated rep counter offer the new G7 strength range, and new
features. We’re delighted to be raising automatically tracks repetitions, activity Myride console, and the fi rst public sector
the bar and changing customers’ time and rest time; Action Specifi c Grips site to have the new 7 series CV range.”
expectations of high specifi cation are ergonomically designed to reduce With the new Matrix 7 Series CV
CV products in the market. We can stress on contact points; and instruction and strength ranges, you really can
now offer a premium, fully-integrated placards clearly demonstrate correct expect more. By introducing this new
entertainment solution with a user- usage, the muscles used, equipment series, Matrix can cater for all budgetary
friendly interface and a lower total cost adjustments and muscle stretches. allowances, from entry-level to premium.
of ownership than our competitors.” A new partnership agreement with
Abbeycroft Leisure will see Matrix
Fitness equip the gym at Haverhill Leisure
Centre in Suffolk. Managed by Abbeycroft
Leisure for four years, the 1970s site The 7 series models include:
is undergoing a £6m refurbishment,

Integrated LCD consoles with
predominantly funded by St Edmundsbury Vista Clear Television Technology
Borough Council. Closed since July 2008

FitTouch Technology on the
for the redevelopment – which includes 7xe models for intuitive touch-
expanding the gym to twice its former screen functionality
size, with 100 stations divided into zones

Compatibility with iPod for video
such as CV, strength, functional and core and audio playback, charging and
stability – the centre will also offer a on-screen selection
combat and personal training area.
G7 strength series Combining form

Three-speed personal fan
“We invited the fi ve key fi tness
and function, with a sleek low-level

Embedded FitLinxx wireless
equipment suppliers in to tender,” says transmitter within the console
design and enhanced ergonomics
general manager Dom Greenwood.
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