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Celebrating 90 Years Of Innovation


Premiere Products demonstrate their forward-thinking nature, as they discuss the various products in the pipeline and plans for the future.


Despite celebrating our 90th anniversary as a company (a milestone for which we must humbly thank our customers, distributors, suppliers and employees), we are actually looking forward as a business, not backwards! As our new tagline ‘Innovation That Shines’ implies, we believe that our future lies in the development of new products, new sectors and new markets. That includes: Ecoforce, a complete range of Ecoflower- certified industrial cleaning products; ProValue, for more price-sensitive customers; and Freshu, the


‘Innovation That Shines’


New and exciting for Premiere and our customers is the new Linkz technology, a revolutionary concept in on-pack information, training and coaching. Having downloaded the free app, simply point your smart phone at the relevant icon on the label, and you will be connected to a selection of information including offers as well as training videos and coaching tips specific to that product.


world's first personal care product specifically designed to eliminate the scourge of wet-wipes.


In order to focus our resources on the future of the business, we have embarked upon a programme of divestment and re-investment in IT infrastructure, process improvements and new product development. We have also secured and/or renewed world-class manufacturing certifications such as ISO 9002, ISO 14001 and the British Retail Consortium. Lastly, we have received City and Guilds accreditation for


our Cheltenham-based Cleaning Academy, ensuring the highest level of training for our customers, distributors and end-users.


In our 90-year history much has changed, but one thing has remained the same: our commitment to making the most effective and environmentally-sensitive products in the industry. As we race head-long toward our centenary, our stakeholders can rest assured that we will remain faithful to them, to our heritage and to our values. – Dr. Kenneth J. Barnes, Managing Director.


Premiere would not be Premiere Products without its innovative and smart products, so it was time to make them shine. 06 | COVER STORY www.tomorrowscleaning.com


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