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Forward Thinking


It’s been a big year for Premiere Products, and Matt Baines is here to tell us all about what the future holds for the market-leading innovators.


As those of us with any time served in this industry are more than well aware, ISSA/INTERCLEAN Amsterdam is a “best-in-class” platform for manufacturers and suppliers to set out their stall and shout loud about all they are doing in support of cleaning service providers the world over. As a business, we always look forward to Interclean, and there is a noticeable buzz about the place in the run-up to early May, as our organisation’s various arms coalesce in pursuit of one very specifi c goal – putting on the show!


Never is this truer than in 2014 which is shaping up to be the exhibition (and the year) of our lives. I’ve mentioned in previous columns that it has seldom been our habit to stand still in regards to research, development and innovation, but I honestly can’t remember a single point in my time with Premiere that there has been so much to talk about all at the same time – it’s almost diffi cult to know where to begin.


For example, in the two years since the last Amsterdam show, we have affected a complete rebrand of the


business, launched a dedicated ecommerce site, developed the Pro-Value range of chemicals, entered into strategic training partnerships with City & Guilds and BICS International, gone live with an ERP system that has revolutionised the way we operate, taken our fi rst tentative steps into the retail sector and, to top it all off, this year we are celebrating our 90th anniversary.


In and amongst all of this there is yet one further development that, from a coaching perspective, really interests and excites me. We are making what I truly believe to be signifi cant advances in the area of on-pack communication, facilitating an easier understanding of the purpose, application and safe use of our cleaning chemicals for all cleaning staff, regardless of their ethnic or educational background.


As the diagram below shows, some of the key features of this new packaging design are as follows:


Front Label


• The boldly printed brand name and key features and benefi ts


• A photograph depicting the core method of application


• Icons showing what the product can be used to clean, the pH value and principal features


• The label background is colour- coded for the main area of use


Side Label


• Icons showing all possible methods of application – i.e. mopping, spray cleaning, scrubber dryers and so on.


• A colour-graded dilution box showing mild dilutions in light colours, becoming increasingly darker the stronger the dilution.


• Linkz – a revolutionary concept in on-pack training and coaching. Having downloaded the free app, simply point your smart phone at the relevant icon on the label and you will be connected to a selection of training videos and coaching tips specifi c to that product.


Peel & Reveal


• Amongst the thorniest issues in our industry is the reality of a multi- ethnic workforce with low levels of English literacy. Through peel and reveal technology, we are now able to publish on-pack instructions in 22 different languages which, whilst perhaps not solving the issue, can only but go some way towards assisting.


Don’t forget to come and see us at ISSA/INTERCLEAN Amsterdam on stand 02.325.B.


www.premiereproducts.co.uk


22 | REGULAR


www.tomorrowscleaning.com


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