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A View From Abroad: I Wish I Could Sell


Are you one of those individuals that do not consider yourself a salesperson? In fact, you may hate


selling. Your area of responsibility may be strictly operations or fi nance, so you may feel that you don’t have to sell – WRONG!


There's selling involved in all segments of your organization; the fi nance personnel take care of reductions in budgets to their staff, while operations have to sell new processes and systems to staff. Owners and executive management aren’t exempt either, needing to sell new ideas and goals to the entire company. Therefore, no matter what our responsibility is, we have to be able to sell.


All of us have the ability to sell. Here are some examples of how we have


been selling most of our lives:


1. At an early age, we had to sell our parents the idea of letting us stay up later than our normal bedtime.


2. If you have children, remember all the selling you had to do in order for them to eat something they didn’t like? You probably had to use multiple closes.


3. Selling was also involved when you fi rst met your spouse. How much salesmanship was involved in trying to sell them on the fact you were the best catch in the world?


I think you get the point – all of us have the ability to sell and we’ve been doing it all our lives. The key component of sales is having the knowledge of the product or service we are selling. It is important for you to be able to identify the benefi ts that will be received by the person you are selling too.


Spring Cleaning, Healthy Cleaning


Spring cleaning helps to ensure that the viruses, germs, bacteria, and pathogens spread through a facility during the cold winter months are gone for good, so a thorough spring cleaning programme not only improves the appearance of a facility, but it can also enhance its health as well.


According to Jennifer Meek, Marketing Director for Charlotte Products, a leading manufacturer of professional cleaning products, some of the steps cleaning professionals can take to ensure their customer's


facility is not only clean, but also healthy include:


• Clean all surfaces; droplets from the cough or sneeze of an infected person can spread just about anywhere, including telephones, computer keyboards and mice, door knobs, drinking fountains, sink faucet handles, paper towel dispensers, tables, and desktops.


• Don't be fooled by “looks clean” surfaces; a surface can appear clean, but harbour germs and pathogens that cannot be seen. The use of a disinfectant or sanitizer on many surfaces is recommended.


• If using disinfectants, read the label fi rst; dilute and apply as recommended by the manufacturer. Remember, cleaning and disinfecting is often a two-step process: clean the surface fi rst and then apply the disinfectant.


• Spring is a good time to clean carpets to protect indoor air quality (IAQ); carpets absorb


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contaminants, helping to prevent them from becoming airborne, but in order for carpeting to be effective it must be extracted – the perfect time to do this is as soon as warmer weather arrives.


• Move computers, monitors, and other electronics to clean underneath. This equipment can actually attract dust, which can negatively impact IAQ.


• Clean or replace vacuum cleaner fi lters.


• Inventory custodial closets and properly dispose of any chemicals or related products that have not been used for several months or longer.


“With stored chemicals, there is always the possibility that the container will begin releasing fumes with age,” added Jennifer. “This could be a health and safety risk that should be eliminated as part of an effective spring cleaning.”


www.charlotteproducts.com WORLD NEWS | 21


If you have oversight of an operation, undoubtedly you are always looking to increase productivity without decreasing quality; the increased productivity may come from new technology, a change in cleaning routines or the retraining of staff. Any of these require you to get the buy-in from your staff – you cannot just say that the changes will be made without identifying the benefi ts to the staff. We all have the ability to sell. I would venture to say that some of the best salespeople in our industry, have never sold a contract, or would never even call themselves a “salesperson”.


Ron Segura Segura & Associates www.seguraassociates.com


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