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Expand And Invest: It’s All Go For The Airdri Group


The Airdri Group has appointed John Forshaw as Research and Development Director, at the same time as opening a brand new facility in China, helping to expand their horizons even further.


John will lead on research, development and the application of innovative technology for the two companies that make up the Airdri Group. He will help to introduce new product designs for the hand drying specialist as well as its sister organisation, Formula Systems – an internationally recognised authority on infra-red elevator door detection systems and speech units. Both businesses work with global distributors and strategic partners to supply these products around the world, with operations in the UK, Germany, USA, China and Hong Kong.


John has held a number of senior management positions in the engineering sector, and has broad experience of the electronics industry from both design and manufacturing perspectives, which includes 10 years developing and applying cutting edge infra-red technology to commercial applications.


Prior to this, he worked for Motorola providing an interface between international development and manufacturing teams, with responsibility for new product introduction into manufacturing. His earlier experience covered design, test and manufacturing roles in commercial and military electronics organisations.


Bruce Philipps, Managing Director at Airdri, said: “We are undertaking a signifi cant new product design programme, including substantial investment in research and development, as part of this year’s 40th anniversary. John’s extensive engineering experience will ensure


10 | NEWSFLASH


that we continue to meet customer requirements through continued product innovation.”


Airdri recently announced it will be launching two new hand drying products to ensure that there is a product for every need; the innovative new designs conform to the key principles of all Airdri’s hand dryer models, by offering reliability, energy effi ciency and low noise output, and are designed to complement stylish washroom facilities.


John is the latest in a number of key appointments for Airdri, which include a new Group Commercial Director, James Clark. John commented: “I am looking forward to working for a fast-growing, dynamic and progressive company, which is investing in the latest design and technology innovations, whilst drawing upon 40 years of engineering expertise.”


But of course this isn’t the only big step forward for the Airdri Group, which recently opened a new facility in Guangzhou, China, as part of a clear strategy to substantially grow its business within the region. This facility will become part of Airdri’s international network, which includes bases in the USA, UK and Germany. Further operations in key markets are under active consideration by the Airdri board.


The new Guangzhou facility has been established with a mandate to provide a world-class service to Airdri’s customers, as well as to boost sales efforts in the region. There will also be a dedicated group tasked with working closely with Airdri’s production partner, which is based near to the new facility.


The newly formed in-house sales function will be tasked with rapidly expanding sales in China, as well as acting as a hub for the wider region. Both the hand dryer business


and the current and future elevator technologies will be marketed to selected distributors, partners and potential customers.


Bruce commented: “This is a natural step for us as we look to expand in this vital region. It is absolutely essentially that we constantly strive to provide our customers with the best customer service in the business.”


James Clark added: “We already service large customers in China and the wider region, but see this as a major opportunity to accelerate our sales through this new team.”


www.airdri.com


www.tomorrowscleaning.com


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