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The John Lewis Partnership, for example, has already achieved a 75% recycling rate and is on target to divert 95% of its operational waste from landfill by the end of this year. It also runs its own awards programme, The Waitrose Way Awards, which celebrates their suppliers’ outstanding initiatives to enhance the sustainability of their businesses and, ultimately, the food that ends up on consumers’ plates. But the Partnership is not content to rest on its laurels, actively exploring ways with its suppliers to help increase its recycling rates and even achieve zero landfill. Simply Waste has been making great strides in providing the John Lewis Partnership with robust management data. As Mike commented: “As soon as you can start measuring waste, you can then begin to influence and reduce it.” The data not only tells the Partnership how much waste is being collected from its stores, but also what happens to it thereafter, broken down by the amount of recyclates and even the amount of CO² saved by diverting it away from landfill.

The growing demand for even greater levels of management data from its customers has now prompted Simply Waste to invest in new systems and technology that will provide even more transparency to those clients wanting to reach the next level of waste reduction. In August of last year, Simply Waste and MOBA Mobile Automation teamed up to introduce, for the first time on commercial waste vehicles in the UK, the most sophisticated on- board weighing and bin identification solution currently available in the market place. MOBA, the European market leader in identification systems and weighing technology for construction machinery and waste disposal vehicles, has begun implementing its sophisticated vibrating-wire technology across Simply Waste’s fleet, which will deliver extremely accurate

weighing measurements together with immunity from interference and electronic signal processing. This technology is far superior to conventional strain gauge load cells, as it not only delivers improved weighing accuracy, but means the bin lifter no longer needs to be operated at a slow speed in order to achieve a stable weighing signal too.

Together with bin identification technology and integrated telematics data, Simply Waste is now able to provide customers with exact data on the time and location of the bin that was lifted as well as its weight. It can also tell the customer the quantity of recyclables and food waste which was lifted, if these were segregated into separate bins. The possibilities that this combination of technology can bring are now exciting Simply Waste’s customers,

and already there are a number who are thinking beyond to a point where they could be automatically billed depending on the weight of the bin. For those customers with multiple sites, such as retailers or pub chains, an average weight across all bins collected could be levied, but the transparency will bring into sharp focus those sites creating excessive amounts of waste or not doing enough to segregate that which can be recycled. James Capel, MD of Simply Waste Solutions, concluded: “The investment we are now making into both our vehicle fleet and back-office systems will enable our customers to transform the way they behave about waste. It will provide them with a direct incentive to cut waste streams across the whole of their business, because if they are able to throw less, they will pay less.”


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