This page contains a Flash digital edition of a book.
Market Insights


Do you know the five most important trends in the cleaning products market? These industry niches are identified by the experts at Smithers Apex.


Cleaning products have become essential in the everyday life of the modern consumer. For this reason, the market continues to grow year on year — global sales of household cleaning products


Performance Cost-effectiveness


1 2


64 | REGULAR


are predicted to reach $147billion in 2017. It may also be the reason that this market tends to be more resistant to downturns in the world economy than other sectors, such as construction and automobiles.


Above all, a cleaning product must be effective and live up to the promise made on the pack. Although essential, cleaning can be time-consuming, so products which complete the task quickly and to a high standard are favourable. Consumers in developed economies are more likely to pay a premium for a product if it performs well.


Products which combine their


While a number of customers in more developed regions are willing to pay more for a product if it performs better, others may prefer cheaper products, and will accept a certain reduced level of performance.


In most of the developing world, price is even more important, as consumers have less money to spend. Manufacturers of cleaning


This obviously presents numerous ongoing opportunities for those in the cleaning products market, so here are the top five current trends to look out for and act on.


efficiency with innovative features have an advantage in this marketplace. As is the case in a number of other market sectors, the need to stand out from the competition is key for cleaning product manufacturers. While it is essential to differentiate the pack on-shelf, the product itself should also have functions to establish the product and brand as market leaders.


products must balance these two aspects in order to succeed in the market; they can minimise costs by using less sophisticated ingredients, provided that they still achieve the level of performance which consumers expect, but can also reduce pack size as a way of immediately reducing this cost for their customers.


www.tomorrowscleaning.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82