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High Growth, Low Cost


Barbara Spiller, Director of n.b. marketing ltd, explains the benefits of the GrowthAccelerator service for the cleaning industry.


The rapid growth potential of small and medium sized businesses (SMEs) is being realised across all sectors, locations and lifecycles in England, according to GrowthAccelerator. The government-backed advice and support service has been tasked with delivering 55,000 new jobs and £2.2billion economic growth within three years.


What’s impressive is that the scheme is genuinely unlocking new high-growth potential and, even more encouragingly, it’s literally coming from anywhere. As long as the management team has the ambition and determination to develop skills to make it happen, you don’t have to be a start-up business based in London or any other city centre to achieve success.


The UK Cleaning industry is a growth industry, employing many people and making a signifi cant contribution to the economy. MTW Research reported in April 2013, that 60% of the UK’s contract cleaner companies had experienced growth in the previous 12 months, and that there was optimism for continued growth. It seems that growth was mainly the result of a shift towards specialist cleaning services, suggesting that a change in strategy and an innovative approach is needed to make the biggest impact.


GrowthAccelerator is the premier 50 | FEATURE


support service that helps ambitious business owners based in England achieve rapid sustainable growth, with the Government co-investing and making a major contribution towards the overall cost of the support package offered by the scheme.


Access to the programme is focussed on businesses with high-growth potential that employ less than 250 people and have a turnover of less the £40million, and there is a sliding scale of contribution size depending on the business size. A small business employing up to four employees, for example, could receive a support package worth £3,500 for a fee of £600 (+VAT), while a medium sized business employing 20-250 people pays £3,000. Both would be entitled to another £2,000 per senior business manager of matched funding for leadership and management development.


Support is provided through four different forms of activity: access to fi nance, business development, growth through innovation and leadership and management. Which route you take is determined by a Growth Manager, who works with you on a bespoke growth plan or ‘Scope of Support’, matches you to a Growth Coach and grants access to workshops and master classes.


The programme is designed to unblock the issues and smooth out the kinks that are holding back break-through growth in the business.


How do you know if it’s right for you? The feedback given in a report published by GrowthAccelerator in September 2013, said that 3,400 businesses are increasing turnover more quickly and 3,100 are increasing employment at a faster rate as a result of working with GrowthAccelerator. A further 78% claimed that the initial assessment provided clarity on how to drive growth, while 77% said they had gotten something from GrowthAccelerator that they couldn’t get elsewhere, and 94% of businesses receiving Business Development coaching said they have achieved an outcome they couldn’t have by themselves.


In summary, high growth can come from any business regardless of size, age, sector or geographical location. So, whether you’ve been in business for many years or are a relative newcomer, if growth is your goal and you have the determination and motivation to make it happen then now’s the time to fi nd out more.


www.growthaccelerator.com


www.tomorrowscleaning.com


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