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the recent appointment of Glen Staddon as European Business Manager. Glen will play a major role in developing our presence in the European market and will be responsible for broadening the Bay West brand in untapped European markets, as well as extending business into existing areas where we already have a presence.


Plus, 2014 will be another ‘green year’. At Disposables UK, we are totally committed to acting in an environmentally responsible manner, which is why we have placed sustainability at the heart of our business. Building on the ‘green’ qualities achieved at our new site, 2014 will see us working towards zero-landfi ll and 100% recyclable status. We will also be developing and bringing forward more sustainable products to the market from our Bay West and Optimum range. Not only does this add to our internal commitments, but it also resonates with our customers, who are increasingly demanding ‘green’ products that


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can go the distance and deliver cost-savings and waste-reduction.


The important thing to note about our future plans, and what we feel makes them so robust, is the fact that we take a holistic view within the business towards sustainability, enabling us to be future fi t. We hope that our ambitious attitude towards expansion will allow us to build our brand and sustain the life of our business for years to come, providing growth in defi ned market sectors across the range of our main and sub-brands, and creating job opportunities for future generations.


With regard to the wider industry, we believe that the ‘away from home’ market is set to strengthen in 2014, with a higher volume of business available. However, there will still be challenges ahead. Manufacturers now have to look towards building profi ts, and not buying volume at any price, so that we can all invest and grow stronger as an industry. How we respond and react to different supply routes will certainly be a consideration.


Direct selling through ship-through strategies and e-commerce transaction will bring increasing issues, particularly where people are determined to erode the price differentials within our market. All this impacts on our traditional routes to market. For the industry, it’s not about how we follow the lead, it’s about how we adapt, harness and embrace these opportunities. And that’s exactly how we view 2014; as a year of real opportunity for ourselves and the industry as a whole.


www.disposablesukgroup.co.uk


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