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Smart Cleaning

Our resident columnist Matt Baines has returned for 2014, and talks tough stain removal, chili con car-nage, and company developments from last year.

Before launching into my chosen subject matter for this month, I would like to take the small liberty of wishing all of the Tomorrow’s Cleaning readership a very happy New Year from myself and the team here at Premiere Products. We truly hope you've had an enjoyable festive season and are now set fair to face the year ahead.

This is actually somewhat of a special year for us in that it marks our 90th anniversary as a registered company. It’s fair to say that for most of us here, reaching such a significant milestone has led to an inevitable degree of reflection, if not on the entire 90 year period since our inception, then certainly over the varying periods of time we’ve individually been involved in a business that we care and feel passionately about.

The subject matter of my reflection has predictably been a mixture of the personal and professional; encompassing such diverse memories as my first day working here, the births, deaths and marriages I have been witness to over the years, the ever changing face of modern professional cleaning, and the manner in which our product offering has had to evolve in order for us to maintain a competitive edge.

With regard to our product range, it’s fair to say that, on the odd occasion,


development has been forced upon us in order that we keep pace. More often than not however, we consider ourselves drivers of innovation, leading from the front. Don’t get me wrong, there are those ‘cornerstone’ products, loved by customers, which long pre-date my time with the business (and will hopefully still be going strong when I am but a dim and distant memory). Nevertheless, we have long held firmly to the principle that resting on our laurels can only cause stagnation. This being the case, strategic product advances must be central to our business aims and objectives year on year.

I personally couldn’t be happier with this, given that one such innovation saved my living room carpet! To cut a long story short, I was home alone one evening and decided to bend the household rules slightly by eating my evening meal on my lap in front of the TV – seriously frowned upon by the boss, and for good reason as I’m about to demonstrate. So I settled myself down, revelling in the clandestine naughtiness of the whole affair and reached for the TV remote, only for the entire plate of chili con carne to slide off my lap and upend itself all over our beige carpet.

However, even in the face of such adversity dear readers, I did not panic, knowing full well that I could fall back on the proven effectiveness of the products I have spent the

better part of my working life training and advising on. The product for the job in this particular set of circumstances was undoubtedly Freshen Up, a stain and odour digester which harnesses the cleaning power of bacteria to break down and consume proteins.

The bacteria in question are bacillus bacteria and are very closely related to those used in probiotic yoghurts. They are non-pathogenic — not harmful to animals, humans or plants — and are non-classified as far as any modern chemical safety regulations are concerned. The bacteria remain in stasis in their neutral detergent base until they come into contact with their food source.

All I needed to do was spray the affected area of carpet with Freshen Up every day on my way out of the house and the bacteria did the rest. Day by day, the stain faded until after a few days it was gone without trace. Our Smart Clean range of microbial products also includes Bio Fresh, a urine odour remover and waterless urinal cleaner and Freeflow, a grease/fat trap maintainer for commercial catering environments.

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