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A View From Abroad: Is Instant Communication Good Communication?

As we all know, good communication with our customers is vital to the success of our businesses, but just as important

is the type of communication that we have with our employees at all levels of our organization.

The technologies that are available today allow us to communicate from anywhere in the world and enable us to do it instantly! With all this technology, surely there’s no way that we can have bad communication problems with our customers and staff, right? Wrong! Here are some observations on communication today:

• Next time you are at a restaurant, notice how many people have their heads down texting, especially those sitting at the same table.

• When you’re in a meeting, how

many times do members of your staff have their heads down texting or have to step out of the room to take a call?

• When wanting to communicate with a member of your staff how many times are several texts exchanged instead of initiating a call that would could solve or answer a question?

I could go on and on, but I think you get the picture. It’s hard to believe, but there was a time that companies did not have fax, email, or have cellular phones available to communicate with customers or staff. Our communication process was:

• A telephone call from a landline, and it was not unusual to return to our offi ces at the end of the day a have a pile of pink papers that said ‘MESSAGE’ at the top. Customers would actually wait half a day for a response.

• When a customer called about an issue we actually went to see them! Communication with our

New Mobile Game App For Cleaning Industry

ISSA has developed a new free- to-download mobile game called “Angry Janitors”.

The game is available as a free downloadable app at the ITunes Store for the IPhone, IPad and IPod Touch, and on Google play for Android phones and Android tablets.

Angry Janitors features three stages — The School, The Offi ce, and The Hospital — each with 10 levels. King Dirt, King Germ, and their unwelcome cast of fi lthy underlings have invaded the school, offi ce and hospital, and students, workers, patients, and staff are getting sick. It’s up to the player to help the janitors (Sweepy, Squirt, and Speedster) to eliminate dirt and germs at each level and restore clean and healthy environments.

If a level proves particularly tricky there are Super-Sized Cleaners to instantly wipe out remaining germs and dirt, and allow the player to advance to the next level.

Additional Super-Sized Cleaners are available as in-app purchases.

The game features a Top Cleaners Leader Board, where scores can be compared to fellow cleaners, and there are Golden Plungers to earn when high scores are posted. Also, tips are given on the value of proper cleaning throughout the game.

Keith Baker, Director of EMEA Services for ISSA, welcomed the release of the game. He said: “Although Angry Janitors is light- hearted and fun, it also communicates to a wider audience the importance of a systematic cleaning programme and the work that cleaning professionals do, all too often without receiving the recognition they so richly deserve.” WORLD NEWS | 19

staff was in most cases a face-to- face conversation.

Despite the lack of technology, organizations grew and were successful.

Now, all that being said, I’m glad that we have these new forms of technologies, which enable us to enhance our communication with customers and staff.

The caution is not to mistake the speed of communication for the quality. All the devices in the world couldn’t replace a face-to- face meeting.

Ron Segura

Segura & Associates

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