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OUTDOOR & FITNESS OIA re-structures support

PR and event agency MCS steps in following marketing and comms manager leaving association By Jonathon Harker

CHANGES ARE afoot for the Outdoor Industries Association (OIA) following the departure of Terry Stephenson, formerly marketing and communications manager for the association. The OIA is shifting its membership

support services to the Manchester-based specialist outdoor PR, marketing and event management agency Media Contact Services Ltd (MCS) to enable it to “continue with its growth and development under the leadership of chief executive Andrew Denton”. By the time this magazine lands, MCS

will have taken on responsibility for all administration, conference planning, trade show involvement, marketing and communication for OIA.

MCS is long established in the outdoor

market, formerly representing the Snowsport Industries of Great Britain (SIGB) and currently working with The British Association of Snowsport Instructors (BASI), which has over 6,500 members. The firm has also provided PR support for many outdoor brands over the last 30 years. OIA CEO, Andrew Denton said: “Terry

did a fantastic job of supporting the association and we are sad to see him move on. His departure has given us the opportunity to put in place a long-term

MCS has represented a number of outdoor brands over the last three decades

support structure with all the resources that we need. “We are proud to be working with the

experienced team at MCS, and this offers the association the opportunity to capitalise on their knowledge and experience, as well as providing support for me directly in my role for the challenges that lie ahead. With proven skills in event management and marketing as well as working with trade and consumer associations, MCS is exactly the right partner for us.” MCS managing director Alasdair Scobbie

“Our in-house event management expertise stands us in good stead to offer, in effect, a ‘one stop shop’ facility to the OIA.”

Alasdair Scobbie, Media Contact Services

Isle of Man Triathlon to return

By Jonathon Harker Last year’s

competition was particularly tough thanks to the weather

The triathalon follows the TT motorbike course

FOLLOWING ITS debut in 2013, the Isle of Man TT Triathlon will be back this year on June 29th 2014. Based around the famous Isle of Man TT Mountain course, which has seen motorbike races over the last century, the 37.7-mile circuit offers smooth roads and the Snaefell Mountain, after which it is named.

Last year conditions on the day made

the race particularly challenging. The 2014 TT Triathlon will be offering

a short course race comprising of a 1.2- mile swim, 37.7-mile bike and 7-mile run, as well as the long course race of a 2.4-mile swim, 114-mile bike and 26.2- mile run. New for 2014 will be a middle distance event comprising of a 1.2-mile swim, 75-mile cycle ride and 16-mile run. The races are open to individuals and relay teams.


added: “To be selected to provide our services to the OIA is a real honour and the team here at MCS looks forward to supporting Andrew and providing the membership with a range of services. Our work for the SIGB and BASI provides us with excellent inside knowledge of membership organisations. In addition, our in-house event management expertise, demonstrated by the success of the Outdoor Trade Show over the last eight years, stands us in good stead to offer, in effect, a ‘one stop shop’ facility to the OIA.” Chris Lines, who has been providing PR and other communications support to the OIA since late 2007 through Press Ahead and then Right Lines Communications, has stepped aside.

Jon Ridgeon joins British Triathlon

By Jonathon Harker

IN A voluntary role, Jon Ridgeon has joined the British Triathlon Board as board director for Major and National Events. Ridgeon will provide the board with advice in the area of British and International events and support the senior management team in developing British Triathlon’s Major Events strategy in the medium and long terms in order to achieve British Triathlon’s targeted performance and profile objectives. British Triathlon has

delivered a number of world triathlon championship events, including the recent 2013 PruHealth World Triathlon Grand Final in London, which brought tens of thousands of spectators to Hyde Park and set new television viewing records for a world triathlon event.

“As a real enthusiast for the sport of

triathlon with a background in event, broadcast and commercial issues, when the role of British Triathlon Director for Major and National Events recently became available I jumped at the opportunity to apply,” Ridgeon said of his acquisiton of the role. “I’m hugely excited

about my appointment and am looking forward to working closely with the teams at British Triathlon and Home Nations to assist with their goal of further expanding the range and quality of events that triathletes

can participate, spectate and volunteer in. “I’d also like to take the opportunity to

congratulate the outgoing British Triathlon director, Ian Braid, who did a fabulous job over the last four years in moving the triathlon event landscape forward.”


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