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MET will be discussing its direct to retail approach with dealers new and old

Industry Nine product is now in the UK with Just Riding Along


Ceepo label is one for the

shops dabbling in triathlon

Velo Brands and Sugru are both introducing new goods in January


A latecomer to the party, but one which many dealers will no doubt be interested in talking to is MET helmets. Since parting ways with Fisher the label has set up a direct distribution model that services the UK from a domestic warehouse. There are several sales reps on the road and you can expect to speak to representatives at the show about stock of the protective gear label.

Velotech Services

For those who missed The Cycle Show, The Bike Place will be another opportunity to see the Ceepo brand's goods. A highlight is the already popular road/short distance tri frame, dubbed the “Mamba”. This value packed carbon frame is UCI legal and under 1,000g, featuring internal Di2 cabling, an aero reversible seatmast, all for £1,399 at retail. Velotech has also begun offering product focused training days for any members of staff from partner stores completely free of charge, all from the firm's Cotswold headquarters.

Triton Imports

With a few new labels on board, Triton is to show for the first time product from the Vee Tire catalogue, for which it exclusively carries the BMX and Fat Bike product, as well as Macneil BMX goods. Fairdale has expanded its range this year too. Building on the success of the Original weekender's adventure inspiring geometry, Taj has designed a full specced out tourer/adventure/road/commute bike. Another bike to look out for is the SE Santa Cruz Big Ripper – a 29-inch wheel take on the


classic with graphics drawn by Jim Philips himself. A free custom SE/Santa Cruz skateboard deck is supplied with the bike.

Velo Brands

The focus for Velo Brands continues to be brand management with the result that the distributor's products enjoy stable and equal retail pricing structures online and offline, allowing retail partners to earn money without the need to compete with discounters. This has lead to brands such as Kask to

enjoy strong growth alongside the distributor's house labels. VeloBrands has recently launched a new and

vastly improved B2B website at - go there for a look at the current portfolio and for further contact details. At The Bike Place retailers can expect to see

the spring/summer Chapeau collection, for which the distributor is actively seeking retail stockists. Furthermore, the firm is now carrying the Suplest performance footwear range, also set to be on show.

BG Innovations

Based just around the corner, BG Innovations said the decision to exhibit was a no brainer, especially given the firm's goals to expand its bike trade presence. The PRO range of products is made up of

PROclean-gold, an easy to use and 100 per cent natural plant based degreaser and cleaner, and two PROtecht products designed to prevent corrosion and provide the ultimate protection for bikes from mud, water, salt and acid.

VIP Bikes has stock of the brand’s goods now. Just Riding Along

Fresh from its appointment as the UK distributor for Industry Nine wheels and hubs, Just Riding Along will be on hand to discuss custom wheel builds and much more. Built around 120-point engagement hubs,

the wheelsets are responsive and eye-catching, coming in numerous anodised colours. In addition to their proprietary wheelsets, Industry Nine now offers a complete range of standard “classic” flanged hubs for mountain, road, road disk and fat bikes. The firm will be holding stock of standard colour wheelsets and all spare parts, while custom colours and unusual combinations are available to order with a four to six week lead time.


With 'incentives' to sign up to the label at the show, Craft are looking to build its dealerbase and will be offering goodie bags to those stopping by. Hailing from Sweden, the label has worked

with professional teams and athletes to create a collection of technically advanced base layers, jerseys, shorts and accessories that can perform in all weather conditions and varying temperatures.

Impact Cycle Trading

Impact Cycle Trading (ICT), has added to its portfolio of bike brands with the arrival of RedLevel technical clothing from Italy. The clothing is designed and made in Italy from fabrics such as Tactel, and includes silver, bioceramic materials and carbon fibres and is specially treated to optimise body temperature control. The comprehensive range includes


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