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MA International Fashion Marketing Who is it for?

You are a graduate with a background in business, marketing or fashion design and a strong interest in working in the fashion industry.

About the Course

MA International Fashion Marketing is an interdisciplinary programme based at both the School of The Arts and the Business School. The course is designed to equip you with the skills needed to lead in the highly competitive international fashion marketing industry. You will learn from both business and fashion professionals, gaining multidisciplinary skills which will enable you to adapt to this competitive and fast paced business environment.

Throughout the course, through theory and practice based learning, you will develop both written and creative thinking skills covering a wide range of topics. Modules include International Fashion, International Marketing Communications, Creative Practice and Enterprise and International Fashion Promotion.

If you wish to enrich your programme, opportunities for work experience, support from professional practitioners and international visits are also available.

Course Content Modules

Research in the Arts - Compulsory

This module will enable you to critically engage with students from other arts disciplines and importantly to develop your understanding of the arts and the variety of methodological debates surrounding contemporary arts research. It explores key concepts such as epistemology, as well as equipping you with practical research skills. It introduces you to a range of research methods across the arts including quantative and qualitative methods, interdisciplinary and multidisciplinary approaches and subject specific methodologies.

International Fashion - Compulsory

This module will build on existing knowledge of the industry in both business and fashion, mapping out the world of fashion to fully understand the complexities and dynamics in the global market place. You will come into contact with individuals and companies working on the international market. Research into supply chains and changing


manufacturing locations will underpin and inform the changing ways in which the consumer then purchases fashion.

Marketing: Principles and Management - Compulsory

This module will establish and justify the core principles of the marketing concept; will seek to introduce the major decision areas in creating and delivering the offer, and will give a time perspective in the creation and implementation of marketplace strategy, in an international context.

International Marketing Communications - Compulsory

This module focuses on the formulation, management and implementation of an effective integrated marketing communications strategy in a domestic and international environment. Building on the understanding of marketing principles, the module will provide you with the skills needed to produce an integrated marketing communications plan for a variety of different organisations and across a variety of different countries.

Creative Practice and Enterprise - Designated

This module resources you to self-manage as a practitioner in your own creative field and as such is specifically designed to support students who may or may not have had training in this area within their undergraduate studies. The aim is to develop and improve your knowledge and understanding of professional and ethical issues in the creative sectors and professions to a level where you can begin to speculate on new opportunities in enterprise and entrepreneurship. It also prepares you for employment within arts organisations, design groups and companies or work on a freelance basis.

International Fashion Promotion - Compulsory

This module uses creative thinking to problem solve on the international fashion platform, to promote or market an international fashion company. You can choose the company, but it must consider the international market. This live project will result in the successful implementation of an event with key stakeholders in the industry analysed and considered. The implications of contemporary media and publicity should be implicit in the process.

Brand Management - Designated

This module aims to aid students in understanding the tools and techniques used to launch and maintain brands over time across established and emergent markets. Brands are economic and social assets requiring careful management. The corporate, product or service level branding undertaken by an organisation impacts upon its reputation and success in today’s competitive markets. Increasingly competition has become brand based. An understanding of how to build and protect brand equity against competitive threats is essential for any marketing professional. Understanding how to build, capture and lever relevant engaging brand values are important aspects of brand management today.

Research Project/ Dissertation - Designated

This is completed over one trimester and offers a significant opportunity to integrate knowledge and understanding which has been initiated and developed throughout the previously completed modules. The module offers you the opportunity of exploring within a deeper frame of reference within the area of Fashion Marketing a project of your own design. The culmination of this module is either a professional public exhibition or a 15,000 -18,000 word dissertation.

Career Opportunities

On completion, you will be able to go into a wide range of roles within the industry which include buying, merchandising, PR, account management and marketing. Students will also be equipped with skills needed to establish their own business or work as an entrepreneur within one.

Duration of Course

The award begins in September and January each year and is taught over one year.

Entry Requirements You will normally have a First or Second Class Bachelor’s degree in a relevant Fashion or Marketing based subject. Applicants for whom English is not their first language will be required to demonstrate that they meet the minimum English language requirement of IELTS 6.5.

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