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theibcdaily Tuesday 17.09.2013

Conference Analysis By Chris Forrester

IBC’s annual look at all things cinematic included a major panel on ‘What’s Next for Cinema: Will Improved Technology Sell Popcorn?’ The topic was anything but lighthearted with senior studio and distribution executives challenged on whether further developments in image resolution or increased frame rates really influenced the cinema-going public. Indeed, one delegate asked the panel whether there should now be a moratorium on new technologies and more cash spent on theatre toilets, better audio, improved focus technology and someone to clean the projection booth window. One segment of the debate argued for the

The official newspaper of IBC Popcorn sales look safe! Inside

term? My final question is always whether I can market the benefit to boost the cinema-going experience?”

Clapp said theatres installed Popcorn panel: should there be a moratorium on new technologies?

implementation of laser projection to help eliminate the problems of fading Xenon projector lamps. Asked, ‘does the public really

care’ about real time colour gamut mapping or higher frame rates, Phil Clapp, president of the International Union of Cinemas (UNIC), admitted that “exhibitors are quite simple

beasts, and we always ask some fundamental questions: will [new technology] make a difference for our customers, and will they even notice — and if they notice can I make money out of it? And could that be a premium ticket? Or will this or that technology save me money in the medium or short

Sony’s 4K projectors not only for the obvious benefits in the cinema itself but also because they could market the fact that they now had the cutting-edge units. He praised the increased frame rate used on The Hobbit, but said it showed “that we don’t know what we don’t know. My sense is that the audience response might have been mixed, but there were many examples of audience numbers increasing because of the technology, and we could charge a premium for the experience. But with another Hobbit on its way, and blockbusters like the next Avatar, we would be fools if we didn’t learn from Hobbit One and market the upcoming films accordingly.”


Free Cinema update The European Digital Cinema Forum gives everyone a chance to debate the latest developments in the technology and business of D-Cinema

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Future of Broadcast TV Amid talk of video content going increasingly online, the case for traditional TV needs to be made. Leading this is the Future of Broadcast Television initiative

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Spotlight on lasers Laser technology promises to deliver bright pictures to cinema screens, boosting especially the quality of 3D presentations. But regulatory hurdles remain, as do some technical difficulties

ERTA goes digital: Ethiopian Radio and Television Agency (ERTA) signed a major deal at IBC for the installation of a new infrastructure in Addis Ababa that will enable the broadcast company to digitise its entire archive. ERTA chose Luxembourg-based BCE to upgrade its infrastructure to a high definition and tapeless system. Working with partners such as Grass Valley, Front Porch Digital, Aveco and Octopus, BCE will be in charge of the integration of a newsroom, post production editing rooms and a broadcast platform with master control. From left: Francoise Semin, VP, Grass Valley; Said Bacho, senior VP, EMEA, Grass Valley; Frédéric Lemaire, chief financial & sales support officer, BCE; and Jean Lampach, CTDO, BCE. 14.B30

Another busy IBC:By 18:00 on Monday night, IBC had 50,569 attendees, which is around 1,000 more than the equivalent figure in 2012 – indicating that IBC is heading towards another successful event this year. “Thanks to everyone who has exhibited at and visited IBC2013,” said Michael Crimp, IBC CEO. “We are continually evolving what we offer, to reflect the changes in our industry. That we continue to attract this sort of number of attendees shows that we remain relevant right across the industry, right around the world. Our visitors span from CEOs at our Leaders’ Summit to the newest entrants to the business in the Rising Stars programme,” he continued. “We are proud to be the place where the whole industry comes together each year.”

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Exhibitor A-Z listing Complete with floor plans for all 14 halls and Outside Exhibition area Page 29

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