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FEATURE


BUSINESS IN BLOOM


In March this year, front of house services provider, Portico, announced the launch of Portico flowers. Three months in, we decided to catch up with the company’s MD, Simon Pratt, to find out how things are going for the startup.


A partnership venture with market leading Love Flowers UK, Portico Flowers was launched just a few short months ago as a nationwide- wide floral delivery service designed to challenge London prices. As well as primarily targeting businesses, it also caters for the general public, delivering high-end bouquets the length and breadth of the UK.


“We’re very excited about the future of Portico Flowers,” said Simon Pratt, Portico’s Managing Director. “We’ve already had a lot of interest from our existing clients, with many now using the service for events, reception displays and the supply of their office plants. We’ve also secured a number of annual contracts with the likes of managing agents, law firms and professional services providers in the city.


“I think the reason that Portico Flowers is doing so well, is the extra attention to quality and detail we provide. As a company, we’re already renowned for going the extra mile and pre-empting what our clients want and need. With Portico Flowers, we’ve taken this one step further. Not only do we use only A-grade flowers, but we also put a great deal of care and creativity into the design of our


40 | TOMORROW’S FM


arrangements and the packaging in which they’re presented.


“Many well-known flower delivery services bulk out their displays with cheaper blooms, and you’ll find that the premium flower value in the final bouquet will be considerably less than customers would hope. We don’t do that.”


Ryan Wicks is Head Florist at Portico Flowers. He added: “It might sound corny, but we’re absolutely passionate about flowers and providing superb displays for our customers. We really put our heart and soul into every bouquet and we’re always looking for ways to surprise and invigorate.


“We offer a bespoke service, updating client designs on a weekly basis so that staff and visitors get a new and fresh welcome each week. Flowers speak a universal language and are the perfect way to set the tone of a room and a business. They’re also very emotive and can create a long- lasting impression. With this in mind, we’ve been working with a number of our business customers to create bespoke designs in their corporate colours. These are used as gifts for customers, investors and staff.”


Talking about the future of the business, Simon said: “Our pipeline is going from strength to strength. Portico Flowers is now a core element of the wider Portico offering, and is included in every new business tender we present. It’s also a business that stands on its own two feet, with a number of standalone contracts currently under discussion. And it’s not just corporate accounts. We’re also talking to other operators in the hospitality industry, including hotels and residential living providers. It’s my hope and aspiration that Portico Flowers will soon become a household name and the must-use service for big business.”


Portico Flowers is an extension of the high-end professional front of house services already offered by Portico to its business customers in the capital and across the UK. The firm’s other services include reception management, meeting room coordination, event coordination, switchboard operation and concierge services.


www.porticoflowers.com


twitter.com/TomorrowsFM


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