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CAMPUS CURRENT


The Swift Strategy THE “TAYL” OF TWO FRIENDS ON A QUEST


Enthusiastic Taylor Swift fans Travis Beckman ’15 and Yeah- moon Hong ’15 describe how they used social media to gather votes from fellow students at HMC and the other Claremont Colleges in order to win Swift’s online voting competition—an exclusive concert and $10,000 (see inside front cover).


Beckman: “I follow Taylor Swift on Twitter and, in August, she posted about the concert competition so I went imme- diately to Facebook and started an event the same day. We set about inviting everyone.”


Hong: “Facebook was the ulti- mate networking site, amazing for quickly networking friends, friends of friends, family mem- bers and faculty. In fact, I heard that several Mudd faculty were also voting in the Taylor On Campus Contest. It was an excellent way of bringing solidarity to a common cause among people who didn’t even know each other.”


Student News


Sophomores Travis Beckman and Yeahmoon Hong rallied votes from Mudders and others at The Claremont Colleges for the Swift contest.


Beckman: “Once I saw that the competition normalized the voting by school population, I realized HMC had a shot. I was posting once a day on Facebook trying to get people to vote. It wasn’t some big orchestrated thing—it was just two fans who got


Hong: “I thought it was so awesome that we were able to gather together and sing with Taylor Swift! My favorite part of the con- cert was when we lifted and waved our hands as we sang ‘Weee- eeeeee are never ever ever getting back together!’ Tere was so much energy in the room, and we were all singing together and having fun!”


Beckman: “Te concert was truly the most amazing night of my life. Taylor knew my name, gave me hug, and kissed me on the


“When I saw we won, I ran out of my suite at 7 a.m. and screamed, ‘Taylor Swift’s coming to Mudd!’” —TRAVIS BECKMAN ’15


the word out. I checked the webpage every day and then every hour in the lead-up to the announcement of the winning school. I was hitting refresh over and over, and when I saw we won, I ran out of my suite at 7 a.m. and screamed, ‘Taylor Swift’s coming to Mudd!’”


cheek, and I nearly fainted. I will never forget being able to share that moment with everyone there. I’ve been telling everyone that between the Kings winning their first Stanley Cup and Taylor Swift coming to Mudd, this year has been surreal and just inde- scribably incredible.”


www.vh1.com/music/tuner/2012-11-11/vh1-storytellers-taylor-swift-full-episode/


FALL/WINTER 2012 Har vey Mudd College


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