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The most anticipated exhibition and conference of the year is just around the corner – and you can now register to attend online now at Running over three days from 24-26 May 2011, at the NEC in Birmingham, Sustainable Business – The Event is a unique showcase of businesses taking advantage of the opportunities thrown up by the sustainability and climate change agenda – and the companies helping them to achieve their vision of operating in a low- carbon economy. Centred on a huge stage for senior-level business leaders, academics and policymakers from across the UK, SB – The Event is a unique platform that aims to address all of the big issues that companies will need to be on top of as they progress on their sustainability journey. From complying with the Carbon Reduction Commitment, effectively managing your supply chain and carrying out carbon footprint analysis,


to making the right investments in clean technolo- gies, reporting your sustainability progress and retrofitting your property to maximize energy efficiency – there is something for everyone. Speakers lined up to take part include: Jo

Fox, acting director of The Bigger Picture, BSkyB; Mike Nightingale, head of sustainability, British American Tobacco; Richard Ellis, director of corporate social responsibility, Alliance Boots; Michael Townsend, Sustainable Business columnist and CEO, Earthshine Solutions; Ramon Arratia, European sustainability director, InterfaceFLOR; Ian Hagg, head of CSR, Findus

Group; and Patricia Wainwright, head of sustain- ability, Amey. To get up to date details as the conference is finalised, please check the website. And in the meantime, please be sure register – we look forward to seeing you there.

> events/sb_events.asp

Celebrities inspire climate action

Stars have vital role in encouraging more action

One in five people are not inter- ested in climate change because they don’t believe ‘others are doing their bit’, according to new research.

Findings published to mark the launch of the Climate Week Awards, prompted the sociolo- gist and environmental campaign- er, Lord Anthony Giddens, to speak out.

The research also points to a worrying 15% of the population unwilling to change their behav- iour based on the facts of climate change alone.

One in ten climate cynics agree that they would do more if their friends or neighbours demon- strated a bigger commitment to saving the planet.

The research also found that seeing friends, family and celeb- rities is ‘critical’ in encouraging action to save the planet. The survey also found that those peo- ple closest to us are most likely to inspire us to take action to

FISH LABELS MISLEAD Eco-friendly: the actress and environmental campaigner Daryl Hannah

save the planet – if only because they nag us.

“The more we see other peo- ple being eco-friendly – whether it’s the celebrities we follow or our friends and neighbours, the more likely we are to join in,” said Professor Giddens. “Human beings are pack animals and we don’t like to be the odd one out. “We’re also susceptible to pes- ter power from our nearest and dearest, which means we all have the ability to inspire action from others. Climate change is the big- gest threat that the world has ever

faced and we need to all use our influence to persuade our friends and family to take action.” According

to the research,

partners have the greatest influ- ence over the decisions we make (58%) – more than 25 times great- er than neighbours at 2%. Climate Week, which


from 21-27 March, is designed to showcase the positive and practi- cal solutions to climate change being taken across every sector of society.

For all the details visit www.

Environmental law organisa- tion, ClientEarth, says that major retailers in the UK are misleading customers over the labelling of fish. The organisation inspect- ed the labelling by super- markets including Tesco, Asda, The Co-operative, Lidl, Marks & Spencer, Sainsbury’s, and Waitrose. In its report, it say that labels, such as ‘sustain- ably sourced’; ‘protects the marine environment’; and ‘responsibly farmed’ were misleading or unverified on 32 products out of 100 exam- ined. ‘Dolphin friendly’ labels featured on tinned tuna they say can be misleading as there is no mention of the harmful effects the tuna fish- ing method used may have on other threatened species such as turtles and sharks. ClientEarth CEO, James Thornton, said: “Discovering the fish you’re eating actually led to the deaths of threat- ened species leaves a bad taste in the mouth.



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