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are you ready for the content revolution?


E


veryone’s talking about the iPad: what will it do,


who needs one, and will it be a success or not. But whether the iPad, as a specific device, is eventually considered a financial success or not, one thing is certain: it represents a huge step forward in the content revolution. Even if they don’t care about gadgets and technology, content providers should care about that, as virtually all businesses in the modern economy are content providers.


Even if your main business is selling scrapbook paper, you are most likely a content provider through your marketing efforts. You almost certainly have a company web page (and if you don’t, you should have). You probably have a company blog. You are likely engaging with customers on social media


Courtesy of Apple


sites such as Twitter and Facebook. This content distribution is almost certainly very central to your marketing efforts, and in this evolving economy, will become even more important in the future.


60 scrapbook business


Are You Ready for the Content Revolution?


by: Nancy Nally


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