This page contains a Flash digital edition of a book.
TOMORROW’S CLEANING SEPTEMBER 09
Franchise
Now is a
good time…
RON HUTTON OF CHEMEX, INTRODUCES US TO THE
WORLD OF FRANCHISE
To all aspiring business owners out there, If you find one, how would you split of self employment. These are not set up or
whether by choice or circumstances brought the organisation? designed to provide the franchisee with a
about by the credit crunch, if you fancy a crack
What happens if it goes pear
business growing opportunity. When you
at starting your own business be it in retailing
shaped?
decide to move on or retire, you have nothing
manufacturing or in the service industry, rest
to sell, because you are the business.
assured, it’s going to be very hard work.
What happens if you want out at
A very small number of franchises are
some time?
For a start, getting financial support is going to
described as ‘management’ types. With these,
be more difficult. The banks are currently
These are all big questions with big headache
for a modest investment, a real business can
paranoid and getting them to part with the
attachments! be built.
required funding you need, will take twice as
An existing company would be a good place to At this time even franchises can be affected by
long and you will have to jump through even
start looking. But what company or commercial the economic downturn. Without a doubt, a
more hoops than normal.
operation making a fist of things out there franchise versus a stand-alone start up
An exceptionally good business plan will be
would want to share it, with you, a novice at business debate would, in every case, find for
needed and a fully researched and written
business building? I’ll tell you shall I? Not one, the franchise. Statistically, a franchise has
marketing plan will help your cause
unless you had stacks of cash to inject.
about a 5 to 1 better chance of survival than a
enormously.
non-franchised enterprise.
On the other hand, why worry about all that,
Let us suppose, you do a damn good job in
there is an extremely successful concept, a
But always be very careful. Think about what
presenting your case to the bank of your
vehicle, already out there, waiting eagerly for
you want or need the business to do for you.
choice and they eventually lend you the
your contact. It’s called a franchise.
Chemex International has been in business, as
money. Now, you’re on your own. On your Now is a good time… no, actually one of the
a franchise, since 1985. It has ‘blue chip’
lonesome to go and market, advertise and best times, for getting involved in a franchise
status and can easily live up to it, having a
hopefully, sell your product or service. business, assuming it’s a good one with
network of 60 odd franchise businesses
Hopefully, you get an order - or two! measurable successes to boast about.
providing national coverage. Most importantly,
it is an investment of the highest quality,
As I say, it’s very tough starting your own It fits all the criteria, ticks all the boxes: it is a
looking for top quality people or small
business, even when the economy is buoyant. partnership, a workable system, the skills are
businesses, that would like to become partners
If it was easy everyone would be doing it, there, the experiences learnt, it offers continual
with an established highly reputed brand.
however, you can make life a little easier; get development and it has partners already. The
yourself a partner, the best one you can find. proof of the pudding.
Is now the time for you? Contact Ron Hutton at
ron.hutton@chemexuk.com
This in itself can be a problem. Partnerships Not all franchises are the same however and the
are like marriages. Get a good one and the franchise you finally choose will depend upon
www.chemexuk.com
future’s rosy. A bad one will make your life a what you want the franchise to do for you.
misery, a living hell and you may find yourself
Of the 750 plus franchises operating in the UK,
divorced a few years later!
about 80% are what is termed ‘job franchises’
So, where do you start looking? typically single person operation, the epitome
The future of our cleaning industry | TOMORROW’S CLEANING |
69
FEATURE
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78