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flashback 25 years ago AS WE PREPARE TO CELEBRATE


100 years of BMW later this summer, it’s interesting to note the June 1991 issue of BMW Owners News, which carried a news story highlighting excerpts from an address by Eberhard Von Kuenheim, the chairman of the board of BMW AG. He spoke on the occasion marking production of 1,000,000 BMW motorcycles at the BMW factory in Berlin. “Our company stated out in Munich


producing aero engines in 1916. In the initial period of our 75-year corporate history, these engines were a constant challenge in terms of innovation, per- formance, endurance and reliability. Since the foundation of our company, 75 years have now passed, and we will be celebrating an important anniver- sary this year in 1991. “BMW motorcycles can look back


at a history of legendary success. Even back in 1929, just a few years after the first BMW saw the light of day, a BMW became the fastest motorcycle in the world. And, in an exciting com- petition with British motorcyclists, BMW regained this world record, time and again until 1937. Inciden- tally, the record we set back then remained untouched until the 1950s. This was followed by Sidecar World Championships for BMW sidecar motorcycles 20 years in a row. In the 1980s, BMW boxer machines still based on the design principle con- ceived back in 1923 won the toughest rally in the world from Paris to Dakar no less than four times. “In 1990 we became the world’s first manufacturer to introduce the


106 BMW OWNERS NEWS June 2016


catalytic converter for the motorcycle. The Digital Motor Electronics of our four-cylinder, 16-valve engines offer ideal conditions


for this environ-


mentally friendly technology. To this day no other manufacturer is able to offer motorcycles


featuring both


ABS and the catalytic converter. “Most of our motorcycle exports go straight from here to the United States, the country which has been our largest foreign market for a long time now. As a manufacturer of cars and motorcycles, we have loyal friends and supporters in the United States, just as the Americans have always been loyal friends and supporters of this city and the people living here.”


Closer to home, final preparations were


under way for the 1991 BMW MOA Rally set for Flagstaff, Arizona. In an area full of bucket-list destinations, that year’s rally was titled “The Grand Canyon Rally.” Walnut Canyon National Monument and Meteor Crater, Sedona, Mormon Lake, Happy Jack and Prescott were just a few of the spectacu- lar riding opportunities available in the area. Two BMW motorcycles, a 1991 R 100/7 and a 1991 Paris-Dakar were the grand prizes given away that year and hundreds of door prizes donated by MOA supporters were also available. As times and technology changes, some


basic human behaviors do not. In the “Letters to the Editor” pages of the 1991 issue, a member wrote, “I bought my first BMW two and a half years ago and have been a member of BMW MOA for two years. I really enjoy the BMW Owners News and read it from cover to cover. Ninety-eight percent of the magazine is good, positive, entertaining reading. The one thing that irks me is reading articles from members bickering back and forth at each other, i.e., the article in the February Owners News about one member calling the other a “quit- ter.” Who cares?!? We hear enough griping in our everyday lives other than this. I am happy to be a member of a great group of


motorcyclists. Keep up the great job on the Owners News.


Another member wrote, “I want to thank


you for the expedient service in processing my renewal in the BMW MOA for my 11th year. I must say, however, I almost did not renew and would like to outline a few reasons: (1.) For many years, a patch or decal was included each year with your renewal. It was then discontinued unless you wrote and requested one…Please send me a decal ASAP! (2.) In the past most ral- lies offered a patch or pin and many offered both. I personally won’t attend a rally that offers neither, as I am an avid pin and patch collector. The Kansas Rally last year did not advertise that they offered a pin, so I did not attend and found out later it was still included. Nebraska Husker didn’t advertise all the food you could eat as they had in the past either, so I didn’t attend as in years past. “The BMW MOA is getting just a little


too big for its britches in my opinion. Sure you offer the anonymous listing and now take credit cards, but let’s get back to the grassroots level of food, pins and patches at rallies and when renewing membership. If these things don’t improve, I will likely not renew when my dues come due next year. The MOA is losing its flavor like most things due to size and the almighty dollar ruling supreme…Let’s improve these things before it’s too late.”


lifestyle


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