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Covering the Hindu gamut: (left page, counterclockwise) Sadhana’s host Shirdika Pillai; a local Hindu singer showcased; a scene from an episode featuring Ganesha festivals; (this page, clockwise) a youthful portrait of the great philosopher Sri Aurobindo, who was the subject of an entire show; a scene from a segment on Shirdi Sai Baba schools; a traditional Hindu wedding is celebrated on the show and the tradition is explained in detail; a KwaZulu Natal family worshiping at their home shrine during Diwali, the festival of lights


Spotlight on Commissioning Editor Marc Friedman R


amalingum moodley, represent- ing HINDUISM TODAY, interviewed Marc Friedman, the Commission- ing Editor of Sadhana, on behalf


of SABC 3 (South African Broadcasting Corporation)


M^[d Z_Z IWZ^WdW ]e ed W_h \eh j^[ Ñhij j_c[" WdZ m^Wj mWi _j j^Wj YWjWbop[Z the program? .ô


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producer replied to a brief that the SABC put out looking for a new Hindu religion and spirituality program and was selected as the leading bidder. There had previously been another Hindu program on air called Dharma Moments.


M^Wj _i j^[ l_[m[hi^_f e\ j^[ fhe]hWc" Xej^ beYWb WdZ _dj[hdWj_edWb5 + ô ^5


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per episode within South Africa is approxi- ô U <?;L;;;K .ô


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YouTube, and the statistics show that a few thousand people around the world watch it.


:e oek jWh][j Wdo if[Y_ÑY W][ ]hekf5 The program is accessible to any person who


>em _i Yedj[dj Z[Y_Z[Z5 :e oek Yed- ikbj m_j^ _dj[h[ij ]hekfi ikY^ Wi j^[ Iekj^ 7\h_YWd >_dZk CW^W IWX^W" j^[ I$ 7$ JWc_b <[Z[hWj_ed" [jY$" je ]Wk][ m^Wj mekbZ X[ ik_jWXb[5 This is discussed


follows Hinduism, but it is also produced in a manner that it will be of interest to oth- ô 3 S


S õ ô ^ õ ô


Hinduism and its unique practices, philoso- phy and rituals. The core audience appears to be between 35 and49 years old.


=_l[d j^Wj ckY^ e\ j^[ oekd][h ][d- [hWj_ed i[[ci YWk]^j kf _d cWj[h_Wb fkhik_ji" m_j^ h[b_]_eki WdZ if_h_jkWb cWjj[hi jWa_d] W XWYa i[Wj" Ze oek ^Wl[ Wdo fbWdi je h[WY^ ceh[ e\ j^[ oekd][h generation? We try to have segments that are of interest to youth, such as yoga, the arts and travel. The program is packaged in a way that it sells spirituality as aspirational, which is in keeping with SABC 3’s approach. This should make it of interest to the youthful spiritual seeker and spark interest in those who aren’t necessarily inclined that way.


between African Lotus Productions (the producer) and the religion department at the SABC. We try to follow the Hindu calen- õ


U R 5 5 3 ô_ô ô


festivals. We also give a platform to events in the Hindu community. African Lotus Productions has a large network of connec- tions in the Hindu community, and we en- deavor to offer equitable coverage to all the organizations.


M^Wj Wh[ oekh \kjkh[ fbWdi5 We would like to grow the audience and continue to diversify it by offering content that is attrac- tive to people outside the Hindu community, while still doing justice to our primary mandate, which is offering a platform to the Hindu community.


Ramalingam Moodley, 59, lives in Randburg, South Africa, with his wife and three daugh- ters. He is a business consultant, specializing in project finance for lower-income hous- ing developments. Contact Ramalingam at chris57.moodley@gmail.com


april/may/june, 2017 hinduism today 67


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