search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
% !


'Æ& Æ “Growing Good Through Media”


For six years now, African Lotus Productions has been presenting the many facets of Hinduism to South Africans through a quality TV program


Ramalingam Moodley, S. Africa


premier TV channel in South Africa. The only Hindu series broadcast in the country, Sadhana is now in its sixth year. The series started as a 12-minute program


S


called Sunday Sadhana on SABC 2. After two-and-a-half seasons, the show grew in popularity and the SABC commissioned a longer 24-minute program on Saturdays. With the move to SABC 3 and the change in broadcast day, the show was renamed Sadhana—The Inward Path. As the name suggests, the aim and pur-


pose of Sadhana is to take the viewer on an inward journey through the enlightenment


adhana—the inward path is a 24-minute Hindu magazine program broadcast on SABC 3 (South Afri- can Broadcasting Corporation), the


of ancient Hindu philosophy, traditions and practices. Hosted each week by the ever- graceful Shirdika Pillai, Sadhana showcases the vibrancy of Hinduism in South Africa and abroad through art and architecture, cul- ture and tradition, music and dance, seva and satsang, food and lifestyle, ranging in empha- sis from the ritual to the spiritual. The staff packs a lot of well-researched


information into its short time slot. Sadhana has high production values and quality ed- iting. The spiritual or mythological back- ground of each ritual is concisely explained. This is important, especially for the younger generation busy with material pursuits, who dutifully perform the rituals they learned from their parents and grandparents but do not have a clear understanding of their sig- ^


ôK & õ ôU Rô ô Rô3 -


gate such matters for themselves. Unfortunately, one viewer remarked, the


program is aired around midday on Satur- days, when most of the working class are out shopping or doing their weekend chores. A Sunday time slot might be more successful in reaching a larger audience, they thought. Also, another pointed out, the program’s


advertising should also target a larger audi- ence. YouTube is a good start, but other social media could attract many more viewers. The show could also be advertised more intensely on the broadcaster’s other TV channels. Sadhana is produced for the SABC by Afri-


can Lotus Productions, a Durban-based com- pany whose vision is to “grow good through media.” Sadhana—The Inward Path can be followed online on their YouTube chan- nel or at africanlotusproductions.co.za∏π


66 hinduism today april/may/june, 2017


all photos: youtube


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85