search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
66


Future of Retail — Insights


issue 04


IoT enabling the experience-based retailer


The Internet of Things will be pivotal in shaping the experience-based retailer of the future, according to a new report


The ‘Internet of Retail Market Brief’ report by Beecham Research predicts that physical and virtual shopping channels will become more intelligent and interconnected. while new roles such as the chief experience officers will play a vital role in creating new levels of customer engagement by harnessing emerging technologies such as augmented and 3D virtual realities, biometrics, wearable devices and


connected objects. Saverio Romeo, principal


analyst at Beecham Research, explained: “The transformation of retail environments will be driven by emerging technologies such as virtual reality and 3D printing, underpinned by critical security technologies and will revolve around the intelligent use of multi-sourced data and advanced data analytics. “Data will be the life blood that will


flow through all these technologies, making physical and virtual retail spaces more intelligent and able to adapt to new needs, experiences and business models.” However, the firm warns that


the design and implementation of the experience-based retail strategy will require new skills and organisational changes in retailers. It


say a new breed of chief experience officers and other experience- based professionals will need to design what new experience-based retailers should look like, understand the challenges in undergoing this change process and evaluate the technologies best placed to deliver the ultimate experience for the customer. Romeo added: “The Internet


of Things promises to transform the entire retail experience from manufacturing and the supply chain to retailers and their customers. “To succeed, the industry must


embrace the Internet of Things vision and ensure that they have the right strategies, skills and technologies to become experience-based retailers across multiple physical and virtual channels.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68