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Make receipts a key part of your digital transformation strategy


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With advances in mobile technology and increased usage of apps for daily tasks, today’s consumer is becoming more digitally engaged.


preferred channel, but also by providing a seamless and personalised digital experience that responds directly to their needs, which in turn drives loyalty and boosts sales.


5. IMPROVED CUSTOMER LOYALTY The fact that digital receipting allows retailers to engage with customers on a more personal level has a positive impact on loyalty in its own right. In addition, it opens up a new and highly effective way to communicate directly with customers on an on-going and long-term basis – a valuable asset for all retailers. This can be used to generate further engagement,


build trust and increase the bond between consumer and brand. Combining this with rich and insightful data to build a single customer view allows retailers to send highly targeted and relevant follow on communications to increase sales both online and in-store. Many retailers now recognise these five features as the


key drivers for moving to digital receipts and are already reaping the rewards at their tills. As customer demand for digital interactions increases, those retailers who don’t offer digital proof of purchase could be left behind. In today’s retail environment, the paper receipt is fast


becoming a second choice for many consumers. The functionality and capability of new systems means that all retailers should be looking to the next logical step and join the move towards digital receipts as part of their digital transformation strategy.


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