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53


Interview with Richard Woodhouse, chief fi nancial offi cer at Chapel Down Group.


Words by Glynn Davis


F


or smaller developing companies the challenge for their CFOs is to continue delivering high levels of growth, which are typical characteristics of successful younger businesses that are carving out a presence in their specifi c markets.


This is certainly the case for Richard Woodhouse, CFO at


winemakers Chapel Down Group, who says: “The key challenge is to maintain growth. We’re an exciting brand and have a driven management team. It’s a challenge but it also presents lots of opportunities.” For the CFO the responsibility is to orchestrate the fi nancial


aspects of the business that enable it to deliver on the expectations of its shareholders. For Chapel Down this has included Woodhouse navigating the business through a number of fund raisings and then on the back of this there is the important issue of dealing with the strategic decision making around allocating the funding across the organisation. “As brand awareness increases and the volumes of wine and beer we sell increases then in effect we have to keep the growth


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