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FRESH THINKING


SPONSORED BY


Bright ideas wanted! T


he Fresh Thinking award will be presented to one of the 90 finalists that we visited or interviewed, to


recognise a particularly clever and successful approach to marketing, or innovation in other ways, which has resulted in a significant impact on the business. The winner gains a place in our TTG Top 50 list, and will be one of the following five agencies:


.FULL CIRCLE TRAVEL


This Oxfordshire-based business, which is shortlisted in the Top Luxury Agency category, impressed our judges by its savvy use of new software to create quote documentation for customers. The Travefy programme enables


travel professionals to pull in hotel, flight and cruise details to create beautiful itineraries for clients as PDFs and on a free app. While the technology is not Full Circle's own, judges were excited to see the results the agency has achieved by experimenting with


something new: owner Niall Douglas says conversion rates have increased dramatically in the past year.


.WESTOE TRAVEL


Judges loved the ingenuity of this South Shields-based agency, which had a mini-van branded up last year to use while out and about delivering tickets to customers. Since then, it has made the van the


subject of a customer competition, asking Facebook fans to "guess where the van is" based on the backdrop. And founder Graeme Brett reveals that he's recently taken to parking the van at major local events such as sports fixtures in the hope of the brand appearing in media photos and film footage – with some success!


.REGENT TRAVEL The Travefy mobile app


It is not unusual for agents to recognise their most loyal customers with gifts and special touches. But judges agreed that the way this agency chose to celebrate its recent 30th anniversary, escorting 103 loyal clients on a special celebratory cruise to Ireland’s Christmas markets onboard Fred Olsen’s Balmoral,


TraValue Views Facebook group


was in a different league. Regent’s guests enjoyed a panto in


Dublin and a special visit onboard by Santa. The agency commemorated the anniversary by commissioning a beautifully illustrated world map by a local artist inspired by founder David Barrett’s travels around the world.


.TRAVALUE.IE/ NAVAN TRAVEL


Judges were interested to hear how this Irish agency has started using feedback from its customers in a forum-format on Facebook. A Survey Monkey questionnaire is sent out to every customer that books a package with the agency, with questions about their hotel, their holiday experience and TraValue.ie’s service. The holiday reviews are then


posted in the TraValue Views Facebook group for group members and other potential customers to read. The Facebook group has now become a hub of


personal recommendations, from favourite restaurants and attractions to things to pack and what things cost in-resort. The group now has almost 400 members.


.DESIGNER TRAVEL, RAMSBOTTOM


Shortlisted in both our Top Luxury and Top Homeworking Agency categories, this Lancashire agency impressed our judges with news of its Wise Owl campaign – which seeks to remind consumers about the benefits of booking with a travel agent. The campaign has been rolled out


on social media, with messages about Abta and Atol protection, about how Designer Travel can take the time and stress out of holiday searches, and about Designer’s referral rewards scheme, among others. Managing director Amanda Matthews and her team have taken the campaign offline too – in January, cute cuddly owls were sent out to clients who quoted “Wise Owl” when they made a booking.


Regent Travel’s commemorative illustration was unveiled at a recent charity event 44


TOP 50 TRAVEL AGENCIES 2017 SHORTLIST


Westoe Travel’s branded van

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