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TOP TRAVEL AGENCY YORKSHIRE


There were cuddly bears, vats of tea and radio singalongs when TTG deputy features editor Abra Dunsby and Helen Parry, Jet2holidays’ regional trade sales manager, hit the road


.ANDREW EARLE’S HOLIDAYS, HULL


We’re greeted with beaming smiles by the team at Andrew Earle’s Holidays, who show no signs of fatigue despite having returning from a trip to Iceland the night before. Owner Andrew and his agents have


clearly been busy since being named a TTG Top 50 agency last year, with a newly decorated interior following a flood last May and a website revamp set for March. We’re impressed by the shop’s new


bucket-list wall, featuring Instagram- style images of enticing destinations, complete with a bucket-list hashtag. The shop exterior follows suit with a bucket-list poster in the window. The concept is geared towards a


positive push on sales, with a new destination promoted monthly, both in the office, where the team will receive dedicated training, and via the website and social media. The agency’s Disney specialist site has been spruced up to become more image led, and shop manager and self- confessed Disney obsessive Mattie Davis now runs live Disney video chats with clients. It’s clearly boosting business, as


Andrew points out. “Five years ago, business for this shop was worth £1.58 million in total. Today our long- haul business alone is worth more than that,” he says. Regular fam trips are maximised


by staff, who update the agency blog and promote the content in the agency’s newsletters.


.SPA TRAVEL, BOSTON SPA


There’s tea and cake waiting for us at family-owned Spa Travel, a 37-year-old business with Paul Dayson at its helm. The team has a wealth of travel


Helen Parry (left) and Abra Dunsby


experience between them and staff retention at the agency is high: manager Jackie Standridge joined 35 years ago, while the rest of the team has spent more than 25 years with the company combined. Spa Travel has recently


expanded to include three homeworkers, who have clearly helped to meet the demand since bookings have risen by 14% in the past year. Creating holidays with a personal


touch is key to the agency, with clients receiving specially branded travel wallets containing itineraries and luggage tags, and loyal clients receiving a bottle of branded fizz at Christmas. Staff are happy to fill out visa


applications for clients as a complimentary service, have no qualms about dropping tickets off after hours and customers have Paul’s personal number as a 24-hour emergency line. The village agency is proactive in


attracting new businesses, opening its doors during the Boston Spa Festival Scarecrow Trail last July to ask people to leave their details and vote for their favourite scarecrow to win a holiday voucher.


.WETHERBY TRAVEL, WETHERBY


The Andrew Earle’s Holidays team 18


Wetherby Travel moved away from the high street 10 years ago to reduce footfall and has managed to


TOP 50 TRAVEL AGENCIES 2017 SHORTLIST From left: Spa Travel’s Jackie Standridge, Paul Dayson and Hollie Le


TRIVIA TRIP


MILES TRAVELLED: 502 NUMBER OF SHEEP


COUNTED EN ROUTE: 89 CUPS OF TEA CONSUMED: Too many to count


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