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TOP TRAVEL AGENCY NORTH WEST


TTG editor Sophie Griffiths and Holiday Extras’ national partnership up hill and down dale, took detours thanks to an unhelpful satna


to help with the filling out of complicated visa forms. Loyal customers are even treated to an annual lunch. But Travel the Globe is not just


.CUMBRIA TRAVEL, WHITEHAVEN


When Leanne Miller and Tricia Rickerby opened Cumbria Travel in January 2015, they had no idea that after almost two years they would be opening their second branch. But as its collection of business awards prove, the agency has enjoyed rapid success since its launch. Trish and Leanne attribute their


achievements to an understanding of the community. “People want friendliness and local flavour – that’s what we give them,” smiles Leanne. This includes sponsoring the local rugby team, joining the career convention at the local school and raising money for a family whose young daughter was terminally ill. Despite growing passenger


numbers by 53% in 2016, Cumbria Travel is looking to attract new business through a radio marketing campaign and on Facebook; the


The Cumbria Travel team


agency’s page has grown from 5,000 likes in 2015 to 12,000 at the end of last year. The agency has also been enticing new staff, including apprentice Sian, who joined in March, and we are particularly impressed by the ways existing employees are rewarded, including annual “thank you” days for the team – most recently on a weekend to Edinburgh – as well as individual monthly rewards and a limo ride when the team hit target.


.TRAVEL THE GLOBE, BARROW-IN-FURNESS


The financial adviser that Claire Milby and Lisa Barnes first consulted to ask for advice about launching a travel


agency must be feeling a little embarrassed. Because despite his scepticism about how successful a travel agency could be, Travel the Globe is thriving. We raise eyebrows at its location, positioned in the heart of the vast 112-year-old Stollers furniture store, but are quickly fascinated by how Claire and Lisa have cleverly capitalised on their unique setting. This includes offering coffee


vouchers for Stollers’ cafe, which sits alongside the agency, and filling the window that overlooks it with deals and enticing destination shots to promote themselves to the captive audience. Customer service remains key, with tickets home-delivered to older clients and home visits offered


focused on helping its clients; it is also committed to working with the local community. This includes ensuring that the goods it uses are sourced locally (even down to its printer cartridges), sponsoring the local football academy and donating boxes of supplies to the homeless. It is perhaps for this reason that its relationship with Stollers has been somewhat reversed: “We used to get lots of interest from their customers,” Claire smiles. “Now they get passing trade from us.”


.GARSTANG TRAVEL, GARSTANG


Dusk is beginning to fall as we approach Garstang Travel, but the small cobbled high street is lit up by the warm glow of the agency’s window – and its impressive themed display, which this month is Italy, complete with Italian flag bunting, a table with a red-and-white checked tablecloth, and a fake baguette. Garstang Travel was named the UK


& Ireland’s No.1 Agency at last year’s TTG Top 50 ceremony, an accolade which founder Nicole Eaves said was the biggest of her career, and which she credits for helping the agency to “smash” last year’s sales targets. The business saw a 10.5% increase in turnover compared with 2015, which itself was a record year. This has been aided by client events and the launch last year of its first


From left: Travel The Globe’s Denise Henderson, Claire Milby, Lisa Barnes and Julie Livingstone 14


TOP 50 TRAVEL AGENCIES 2017 SHORTLIST


Garstang Travel’s Nicole Eaves (left) and Ruth Angus with Lindsay Garvey-Jones


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