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TTG Features Christmas Markets


Merrilyto markets


Autumn is best for selling Christmas getaways, suggests Mike Bowers from Shearings Holidays. By Andrew Doherty


memory of summer fades and clients want something to look forward to, according to Mike Bowers, national sales manager, Shearings Holidays. “Put customers in the mood by


A


gents should begin promoting Christmas market getaways during autumn, when the


having a themed event – an inspirational window display and German treats, for example. Decorations are easy to get hold of cheaply now. Also, why not wear your favourite bobble hats to get people in festive spirit?” he says. Having a firm grasp on the unique characteristics of each Christmas


market is essential for making recommendations based on customer preferences, says Bowers. “Don’t always think that big city


markets are the best,” he adds. “You can often stumble across small markets where the locals meet up after work, which have a lovely festive family atmosphere.”


Traditional Christmas market in Berlin But it’s not just couples that


agents should think about selling to – large groups offer a great sales opportunity too, he says. “Think about selling to groups of


friends – especially ladies who might enjoy the shopping before Christmas and mothers and daughters looking to spend some time together in the


Experience the magic of iAdvent www.adventzagreb.com n Zagreb


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