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THE LEADERBOARD Who’s the best travel seller in the UK so far this year?

Go to for profiles of former winners and to see our Mystery Shopper leaderboard.

The runners up 2nd

Oasis Travel 28-30 Railway Street, Lisburn

On entering the store, I was greeted immediately by a very friendly consultant who asked what I was looking for. They recommended the Christmas markets in Krakow and Berlin because they were so popular. When I asked them for their personal recommendation, they picked Berlin, which they said benefited from having direct flights from Belfast. But they added I should still look through the Travel Solutions brochure for other options. The package price for Berlin was £349pp, which was well within my budget and met my requirements. But there was no real attempt to close the sale and the agent suggested I should go home and read the brochure before making a final decision.

WIN 3rd

The Co-Operative Travel 4 Antrim Street, Lisburn



This shop was brightly lit and welcoming – it was very busy which gave it a bustling atmosphere. But this meant that I had to wait for a few minutes, and I was asked to take a seat. When I told the consultant about my requirements, they immediately recommended Prague as they had visited the city several times themselves. They found a package for two priced at £667 with SuperBreak including flights from Dublin and a three-star hotel, which I felt was a good price. The agent also tried to close the sale by telling me that the price could only be held for 24 days and there was no guarantee it would not go up after that period. Both agencies demonstrated good customer service.

This website came high up the Google rankings with a very convenient direct link to the Christmas markets page, which had an easy-to-use search engine. The phone number was very prominently displayed on the page as well. But when I spoke to a consultant, they thought my name was my surname and kept calling me by the wrong name, which was frustrating. Despite this, they were friendly and found a good package to Amsterdam from Belfast International via Bristol, which was priced at £335pp – well within my budget. They also tried to close the sale by saying that the flight price could go up if I didn’t book within 24 hours. I would have been happy to book with any of these companies.

TTGhas teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTGby React Surveys, and no further details or information can be disclosed. Researchers

take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.

TTG On Tour Big Night Out dates Tour 4

November 14 Edinburgh November 15 Newcastle November 16 Leeds November 17 Peterborough To register, contact:, 020 8742 4077

27.10.2016 35

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