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VENDING & WATER COOLERS


VEND SPEND


Global packaging specialists Huhtamaki recently conducted research that gives insight into UK attitudes towards vending, Ray McNamara, UK Vending Sales Manager takes Tomorrow’s FM readers through the findings.


Vending is an important service for facilities managers, but knowing how to perfect the offering in response to consumer demand isn’t always easy – there’s not a lot out there that details trends, usage and buying behaviour, until now!


The latest independent consumer research commissioned by Huhtamaki, offers a valuable insight into hot drinks vending and vending machine usage within the UK; and was commissioned to not only further enhance Huhtamaki’s existing knowledge of the marketplace, but to provide the industry with a resource that would enlighten and help facilities managers to tailor their vending


52 | TOMORROW’S FM


services to meet the ever-changing demands of today’s consumers.


Over 4,000 consumers were asked if they bought vended drinks, of which 50% said ‘yes’. These 2,000 respondents were then questioned on four main areas – frequency and type of purchase; what they are drinking; the importance of the vending cup; and environmental concerns.


The Huhtamaki vending research shows that almost half a million consumers buy a cup of hot or cold drink from a vending machine once a day at least, and that nearly 50% of consumers buy a hot or cold drink from a vending machine once a week or more – that’s almost 1.325m consumers!


These impressive usage figures support the claims that, for the majority of consumers, convenience (70%) and availability (60%) make vending a popular choice, either because no retail alternative is available or because vending is available 24/7.


The use of traditional vending machines is most frequent, they are used by 65% of consumers, most commonly within hospitals, places of work and educational establishments. Over half of consumers (56%) claim to buy from a vending machine that dispenses drinks that are made using fresh ingredients, and it is this that leads me nicely on to the overall image of


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