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WORLD NEWS World News The Stage Is Set For Cleaning Products Europe 2015


The final agenda for Cleaning Products Europe 2015 has been announced. Taking place from 25-26 March in Barcelona, Spain, the show will feature expert speakers from all levels of the supply chain, including household and I&I cleaning products manufacturers, chemical suppliers, regulatory bodies and retail representatives.


The cleaning products market continues to grow year on year, with global sales of household cleaning products predicted to reach $147billion (just over £97billion) in 2017, presenting numerous ongoing opportunities for those in the cleaning products industry. The Cleaning Products Europe 2015 conference will explore these opportunities and share insight with the 130 key


stakeholders in attendance, touching on the possibilities of collaboration and the exchange of ideas in order to meet the ever changing demands of consumers that shape the market.


The Cleaning Products Europe conference is dedicated to providing a clear view on forthcoming developments that could impact or disrupt the industry. The opening session of the conference will aim to assess the current market landscape and consumer buying trends, with high level presentations from Daymon Worldwide, Euromonitor International, Ecover, McBride and Unilever.


A representative from Procter & Gamble will once again chair the conference and present on innovations in the marketplace, collaboration initiatives and product case studies. Experts from the I&I sector, textile market and chemicals and fragrance industries will also be present to provide updates on their sectors’ trends and opportunities.


The Ideal Partnership


Northampton-based Ideal Manufacturing has expanded into Ireland after appointing Dormer as the distributor for its laundry chemicals. This agreement also includes Ideal’s Ashore dry cleaning and Ahoy wet cleaning ranges.


Throughout their 30 year tenure, Dormer has established an impressive product portfolio as a supplier to the laundry and dry cleaning sectors across Ireland. The addition of Ideal’s range of professional laundry, dry cleaning and wet cleaning chemicals extends the service it can offer to customers. Dormer’s Ian Richards


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said that they already have a number of satisfied customers using the Ashore dry cleaning and Ahoy wet cleaning products.


Dr Mike Kalli, founder of Ideal Manufacturing, said:


“We’ve


worked extremely hard to optimise our laundry, dry cleaning and wet cleaning chemicals over the last few years and we are very confident in the high performance and efficacy of the range. We are looking to appoint distributors in a number of territories, and we feel that Dormer is the Ideal partner for us in the Emerald Isle.”


www.idealmanufacturing.co.uk www.tomorrowscleaning.com


In addition, McBride’s Jim Gordon will be presenting on ‘Innovation in the Detergent Industry – the role played by Private Label’. He said that he is most looking forward to "having the chance to challenge the assumption that the Branders drive innovation and Private Label only copies".


Presenting an integrated approach to working across the value chain, speakers hope to inspire attendees to assess how their business is set up for the future. The agenda will explore case studies of successful industry collaborations, as well as advancing technologies.


Karla Sharp, the Conference Producer for this year’s Cleaning Products Europe added: “With the focus on consumer trends, innovation and collaboration, and big names like McBride, Unilever, Procter & Gamble and Novozymes giving high level insight into innovation in the sector, this conference is set to the be the best yet.”


www.cleaningproductseurope.com


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