The Franchise Marketing Awards 2008
Most Innovative Marketing Campaign
Most
Innovative
Marketing
WINNER:
Campaign
SPONSORED BY:
Awards criteria:
About the company:
The judges looked for creative thinking and application of new and
MRI Network Worldwide has been a leader and innovator in
original ideas or approaches within a marketing campaign. This included:
recruitment for over 40 years. Its approach is a customised
• Interesting or unusual routes to the market
combination of its streamlined methodology and the knowledge
• Creative concepts in adverts, direct marketing, online, SMS,
of the industry, ensuring the right person is found for the right
CD-Rom
position within the time restraints that the business demands.
• Any other types of promotional activities.
Judges’ comment:
The finalists:
Bartercard UK Ltd
This was a new initiative, very professionally
Dial A Hubby
executed. MRI demonstrated evidence of
a coherent strategy, executed well; and the
Lasertech UK Ltd
impact was tracked in a way that highlighted
MRI Network Worldwide
the benefits of the campaign.
12 Franchise Marketing Awards 2008
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