CAPITAL STAY
Checklist Actions
How effective is the design of your website/brochure?
Look at the design of competitors’ websites and brochures
and winners of tourism awards. For imagery ideas go to
www.visitlondonimages.com.
Do you know how to get noticed? Do you have a
marketing plan that sets out key messages and how you
will communicate them? Keep media up-to-date with
developments, awards and new facilities.
What information do you have on your
website/brochure? What information do your key markets
require? Make key decision-making information such as
price, location, facilities and local attractions easy to find.
Do you use your star rating effectively? A star rating
represents a recognised quality standard. Use it prominently
in your marketing materials. If you don’t yet have a star
rating, sign up now and take advantage of a price subsidy
and free business advice.
Do you work with others? Can you create links with local
businesses? They can be a useful source of referral business
and can help you provide extra services to customers.
Do you make the most of London? Try adding a local
knowledge page to your website with information on where to
change money and best places to eat locally etc.
Click here to continue your journey
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