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Patrick and Francoise in their library


in New York, where he earned a bachelor’s degree in economics and finance, while also learning a great deal about shoveling snow, he said. Duffeler began his professional career at Eastman Kodak, also in Rochester. It was there that he met his first wife Peggy, a California native whom he married in 1967. In the early 1970s, he joined the international operation of Philip Morris in Lausanne, Switzerland, where he developed the Formula 1 motor racing team, ushering the Marlboro brand into international motorsports. The Marlboro World Championship Team won two consecutive world titles, first in 1974 with Emerson Fittipaldi, and then in 1976 with James Hunt. “I was very emotionally involved,” he said of the Marlboro Formula 1 team. “We had some fun.” During these years, the Duffelers became the parents of two sons, Patrick II and Terence. His travels took him across Europe,


Latin America, the Far East, the Middle East and Africa. He became involved in the wine industry in Burgundy, France and developed relationships with Burgundian and other French producers. He developed an interest in the hospitality industry and participated in a study for the development of a country hotel in Beaune, Burgundy. “I fell in love with the wine world,” he said. “With thousands of years of history, it is a collegial, old-fashioned industry.” In the early 1980s, Duffeler was named


international president of Fragrances Selective with offices in New York, Geneva and Barcelona, thus balancing his time between two continents. “Being involved in the development of essences for a fragrance house turned out to be beneficial in the wine industry,” he said. Experts have identified about 700 aroma compounds in wine. At this point, the Duffelers began


considering a new direction for their future. During a vacation in Guadeloupe, stranded in a rainstorm on a little island outpost, Peggy posed the question: “What are we going to do next?” This simple question was the beginning of some serious soul searching about a daring new journey. “Let’s do something very different,” she had said, “like buying a farm in a place that has a good climate; you should quit your corporate rat race business involvement, and we can raise Patrick II and Terence on a farm that breathes freedom and independence.” As Duffeler explains, “That was the


72 March/April 2017


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