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MIDDLE EAST
16 THE NINE
30 November 2008
ONLINE
OVERVIEW
CREATIVE
BANNER ADS
Generally, online banner ads are, at best, easily ignored, inoffensive wallpaper. At worst,
they’re epileptic-endangering, iris-assaulting monstrosities. There are, though, exceptions
that prove you can create a traditional online ad without making consumers yawn with
indifference or vomit on their mouse pad. For example…
1
Mirinda “Spark your imagination”
Impact Proximity created this banner for Pepsi
Co.’s orange-based gloop, Mirinda. The banner
opened with a photo of a guy superimposed on a Mirinda
bottle and the message, “Shake the bottle to spark
your imagination.” After a short while, the bottle jiggles
around and the background changes to an animated
scene with a funky Anime-inspired character inviting you
to visit the Mirinda Arabia site.
2
Nivea “24
hours”
Another back-
ground shifter, this ad
from Tequila Middle East
illustrated Nivea deodor-
ants’ 24-hour protection
by shifting from sunrise
to night time as viewers
scrolled down the page.
Effective, and cheaper
than the only previous
interactive opportunity for
smelly stuff: a scratch ’n’
sniff insert in a magazine.
3
du Blackberry
“Octopus”
Sometimes, a banner can
simply require a slight tweak to the
print campaign to make it stand out.
Like this ad for Blackberry, which
shows how it enables you to multitask
without the need for eight hands. The
feverishly slaving octopus is cute, and
4
Coca-Cola Light “Sex in the City”
This banner for Coca-Cola Light was another animated
adaptation of a print and outdoor campaign. The tie-in
the look of relief on her (we think it’s
to the much-anticipated (apparently) Sex in the City movie
a her) face at the end was nicely done.
was promoted all over the place, and the online execution
Although more indicative of the way we
simply animated Sarah Jessica Parker’s smug shot so it went
feel when we turn our Blackberrys off
all floaty onscreen. Floaty. Because the drink’s light.
than when we pick them up.
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