CREATIVEWEEK
MIDDLE EAST
37
23 November 2008
INTERNATIONAL
“SWIMMING POOL”
IDEA: HSBC might be in financial
“WHERE DO YOU
IDEA: Alongside choosing between
trouble, but that doesn’t mean an indeterminate chicken or fish
Client: HSBC
they’ve lost their environmental SEE YOURSELF” meal, advertisers are giving you
Agency: Ogilvy & Mather, Mumbai
conscience. To represent their Client: Golden Holidays further options on your flight.
Chief creative officer: Piyush Pandey
position as the world’s first
Agency: Ogilvy & Mather, Kuala Lumpur
Staring at a precipitous drop has
Creative director: Rajiv Rao
carbon-neutral bank, a skyline
Creative director: Brian Capel,
to be better than watching endless
Art director: Shirin Johari was glued to the bottom of a swim-
Kamal Gangaram
Everybody Loves Raymond re-runs
Copywriter: Shirin Johari ming pool, giving swimmers that
Art director: Jarrod Reginald
though, right?
sinking feeling.
Copywriter: Jarrod Reginald
“FROG”
IDEA: Good news for all would-be
“24 HOURS”
IDEA: The advert could well be
Client: Black and Decker
frog decapitators out there. Buy the
Client: McDonald’s
saying that no matter how late it
latest Black and Decker lawn- is, you’ll always be able to lock lips
Agency: Ogilvy & Mather, Bangkok
mower, and take those irksome
Agency: DDB, Auckland
with a luscious Big Mac. Equally,
Executive creative directors:
amphibians to task with its merci-
Executive creative director: Toby Talbot
the yawn could indicate that the
Wisit Lumsiricharoenchoke,
less blades. Also works on geckos
Head of art: Mike Davison
world is tired of the indomitable
Nopadol Srikieatikajohn
and snakes. No idea about its grass
Creatives: Damian Galvin, Carlos Savage
march of the Golden Arches and
Associate Creative Director: Gumpon cutting abilities, however. their processed mulch masquerad-
Laksanajinda ing as food. Your call.
Art directors: Wisit Lumsiricharoenchoke,
Nopadol Srikieatikajohn, Watchara Tan-
srikeat, Gumpon Laksanajinda
Paul Alexander Amy Hunt
Fighting. We do it a lot at england.
Creative Director, Advertising
england
We fight for our clients, and we fight harder Business is bruising. From tough deadlines
Account Executive
england
than anyone we know. It’s tough out there.
and tougher briefs, to gruelling schedules
Budgets are tight. Targets are steep.
And creative solutions need to be not just and punishing targets, it’s a battle from
brilliantly captivating, but brilliantly
effective too. Every single penny of our
round one. At england, we wouldn’t have it
client’s budget needs to be spent in the any other way. We know how intense the
best possible way. The easy answer is
rarely the best. Yeah, it can be bruising. competition is for attention, for budgets
But we’re grown-ups. We can take
and for results. And we thrive on it.
whatever is thrown at us and come back
stronger. And that’s what clients need at Which means hitting hard and fast to get
times like these. People in their corner
our clients to the top and fighting harder
who love what they do. Who fight for
what they believe in. Who always deliver. than anyone we know to keep them there.
Passion with purpose is what it is about.
Loving it. Fighting for it. Because when the final bell rings, we want
our clients to be the most talked about,
most celebrated and most successful in the
country. And no matter what comes our
way, we’ll make sure they are. Why?
Simple. We never throw the towel in.
Pound for pound, whatever the challenge,
we always come out strongest. And when
winning is in your blood, passion with
purpose is all that matters. Loving it.
Fighting for it.
If you want to be a client, or if you think you have what
it takes to work for england, call Tony Stanton, CEO,
or Richard Midgley, MD, on 0113 234 5600
or email tony.stanton@englandagency.com,
richard.midgley@englandagency.com
“FIGHT”
IDEA: Nice ‘rough n ready’ execu-
Client: Agency promo
tion to show how creative hot shop
An agency called England will fight
Agency: An agency called England, London If you want to be a client, or if you think you have what
its corner for clients. Exactly what
Photography: Guy Farrow
it takes to work for england, call Tony Stanton, CEO,
Creative director: Paul Alexander
or Richard Midgley, MD, on 0113 234 5600
or email tony.stanton@englandagency.com,
they want to hear in the current
richard.midgley@englandagency.com
Photography: Guy Farrow
financial climate. Smart.
www.mediaweekme.com
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