MIDDLE EAST
36
CREATIVEWEEK
23 November 2008
REGIONAL
“MA’ADEN”
IIDEA: Big trucks. That says it all.
“PLANT INVITE”
IDEA: Used for the launch of Verde,
Client: Ma’aden (Saudi Arabian Mining
This advert is for Ma’aden, the Saudi
Client: ETA Star Properties
Dubai’s first green building by ETA
Company)
Arabian mining company, and it
Agency: Brandcom Middle East
Star Properties, the invite was a Peace
shows a fantastic big truck, which Lily plant (Spathiphyllum). Rated by
Agency: Grey Worldwide MENA
highlights the big thinking of this big
Creative director: Manoj Ammanath
NASA as one of the top 5 plants known
Creative director: Naef Mujaes
idea company. And there’s a big truck.
Copywriter: Kamlesh Shankar
for effectively purifying toxic air, it
Copywriter: Khaled Salem
My nephew’s first word was truck.
Art director: Sabina Mustafa
served to drive home the concept be-
Art director: Waseem Sheikhsalem Production: Vinayachandran
hind the Verde project, as well as raise
Chandrahasan awareness about the environment.
Account management: Mukund Dhar,
Mervin Almeida, Samir Shanbhag
“HOMEWORKS”
IDEA: The concept here appeals to the
Client: Homeworks (a division of
time and care we put into ourselves,
Hitches & Glitches)
which should be reflected in your
home. It is a catchy-looking campaign,
Agency: Pirana, Dubai
which comes with clear, concise copy.
Creative directors: Shehzad Yunus/
‘Gardening’ is our favourite and made
Arun Divakaran
us head to the bathroom to shave neat
Copywriter: Shehzad Yunus
little bowling–green lines into our
Art directors: Shehzad Yunus/ cheeks.
Kiran Chandorkar
Creative work that Duncan Forgan liked this week
Having fulfilled a long-held dream of I figured that since it was useless of a fairly ample cranium,
visiting Rio a couple of weeks ago, it’s tak- trying to fight off the obsession I might I have always had trouble
ing me a while to get my mind off Ipanema as well indulge myself a little longer so getting shades that A: fit
beach and back to the here and now of I’ve been caning a Brazilian music blog right and B: didn’t make
being in the Middle East. called Loronix (loronix.blogspot.com) for me look like a bit of a
I’ve been hooked on Brazilian music ever downloads. The site has everything from knobber. My tortoise-
since an old flatmate of mine cheered up gentle swaying samba and bossanova shell Wayfarers are
a particularly dreary and hungover Sunday from the ’50s and ’60s to crazy psychedelic perfect, however. So
morning in Edinburgh by sticking on a bos- Tropicalia stuff and disco from the ’70s. If much so that I’ve
sanova CD. Therefore it was pretty special the terrible record covers are any reflection even started wear-
to be able to experience the inspiration on the music, however, I think I might skip ing them indoors
behind all that amazing music for myself the ’80s for now! sometimes. Hopefully
- although wistful thoughts of caipirinha- As a vehement anti-fashionista it pains someone will punch me in the face
fuelled madness tend to interrupt the flow me to say this, but the other thing I am re- soon and make me stop.
a little when you are trying to buckle down ally getting a lot out of at the moment is my Duncan Forgan is a Dubai-based free-
to some work. new pair of Ray Bans. As the proud owner lance journalist
A Rio pub
www.mediaweekme.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42