CREATIVEYEAR
MIDDLE EAST
33
21 December 2008
“FROG”
IDEA: One of the most surprising omis-
“ESKIMOS”
IDEA: Confectionery and beverage brands
Client: Sony Microvault
sions from this year’s Lynx shortlist
Client: Nestlé for Smarties
have offered some of the most creative
(although it made up for it by winning ads of recent years in the Middle East, but
Agency: Fortune Promoseven, Dubai
a Silver Lion at Cannes), this campaign
Agency: JWT Dubai
normally in TVCs, rather than print cam-
Creative director: Marc Lineveldt
found a cute, funny way to illustrate Sony
Executive creative director: Chafic Haddad
paigns. This clever ad from JWT used an
Copywriters/art directors: Ali Ali,
Microvault’s promise to ‘store the impos-
Copywriter: Dave Nicholson
aerial shot of three Smarties to represent
George Azmy
sible’ by stuffing enormous animals into
Art director: Husen Baba Khan
Eskimos fishing at a hole in the ice to il-
Illustrator/3D: Furia teeny ones (without any bodily fluids Illustrator: Nabil Kamara lustrate the campaign’s tagline: “Colourful
Photographer: Jaime Mandelbaum exploding out of the tiny critters). In this imagination.” Quite how sugary sweets
case, a frog looks startled to discover it’s hope to boost your creativity is unclear,
storing a hippo. but we like the ad a lot.
“CHATTING”
IDEA: This amusing imagining of a virtual
“CLINT”
IDEA: To push Virgin’s selection of film
Client: Link DSL
chatroom shows Link DSL users easily
Client: Virgin Megastores
soundtracks, The Tribe came up with a
overcoming obstacles faced by those using
Agency: Leo Burnett, Cairo
twist on ‘every picture tells a story’: Every
other ISPs. While our hero breezes past
Agency: The Tribe, Dubai
Creative director: Mohamed Hamdalla
picture has a soundtrack. The silhouetted
the gatekeeper to chat to a hot girl, others
Creative director: Andrew Durkan
drawing of Clint Eastwood is intended to
Art directors: Mohamed Fouad, Tameem
are barred from entering or—worse—
Copywriter: Andrew Durkan
make you hear Ennio Morricone’s whis-
Younes
disappear through a trapdoor when their
Art directors: Fiona Dias, Dima Arjan
tling theme music for The Good, The Bad
Director: Mohamed Hamdalla service provider bumps them offline due Illustrator/typographer: Fiona Dias
And The Ugly in your head.
to an incoming call.
“ELLIOT”
IDEA: “This is Elliot. He still lives with
“TALE OF A
IDEA: A lovable, hip-hop obsessed slacker,
Client: Bafco Office Furniture
his mother. This is his car. This is his best Fred the Chicken’s main goal was to end
friend. His idea of fun. How he spends
REVOLUTIONARY”
Agency: Tonic Communications, Dubai
his life on a Nando’s plate. Unfortunately,
most of his evenings. And this is his job. Client: Nando’s Kuwait “Not all chickens are created equal” and
Creative director/copywriter: Vincent
The only thing that stops Elliot from Agency: Leo Burnett, Dubai Fred’s application was rejected. Using
Raffray
putting a bullet through his middle-aged
Art directors: Dima Kronfol, Vinalbert social networking, deliberately cheap-
Art director/photographer: Peter Walker
balding head is coming to work everyday
Martinez
looking flyers and personal appearances
where he can be more productive in his
Copywriters: Nabil Rashid, Chermine
from a man in a chicken suit, the agency
ergonomically designed office chair and
Assadian
took Fred’s ‘Chicken Power’ message to
feel like a real player.”
Planner: Nicolas Chidiac
the people—and got the target consumers
to genuinely interact with the brand.
www.mediaweekme.com
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