MIDDLE EAST
32
CREATIVEYEAR
21 December 2008
A SELECTION OF REGIONAL WORK THAT CAUGHT OUR EYE THIS YEAR
“OUD”
IDEA: The launch of MTV Arabia,
“NATURAL COLOURS”
IDEA: This smart outdoor execution for
Client: Arab Media Group, for MTV
TBWA Raad decided, would ‘infect’ all
Client: P&G for Koleston Naturals
P&G’s Koleston Naturals hair dye range
aspects of Arab culture. Hence this par-
Arabia
was the deserving winner of the Outdoor
ody of a typical black-and-white, 1960’s
Agency: Leo Burnett, Beirut
Grand Prix at this year’s Dubai Lynx. The
Agency: TBWA Raad, Dubai
Egyptian musical. The traditional Oud
Executive creative director: Bechara
woman’s hair was dye-cut into a billboard
Creative director: Nirmal Diwadkar
player plucks away at a low-tempo
Mouzannar
on a promenade so that as the sky colour
Copywriters: Fouad Abdel Malak, Sand-
number, before hitting distorted power
Creative director: Celine Khoury
changed throughout the day, so did her
eep Fernandes, Mohammad Shehebar chords which sound a bit like Nirvana’s Art directors: Areej Mahmood, Caroline
hair colour. And all the shades were, of
Art directors: Fouad Abdel Malak, Dan- “Smells Like Teen Spirit”, then stage Farra, Yasmina Baz course, natural.
iel Djarmati
diving. Cue swooning women and—for
Account supervisor: Youssef Naaman
most viewers—a good giggle.
“DENT”
IDEA: A nicely understated approach
“PRAM”
IDEA: The ‘Have a break’ tagline for KitKat
Client: Bustan
to pushing Bustan’s iron-rich eggs. The
is normally accompanied by a snooze-
Client: Nestlé for KitKat
subtle dent on the rim of the frying plan
some image of a satisfied-looking person
Agency: Brandcom Middle East, Dubai
being the only clue to the strength of the
Agency: JWT Dubai
relaxing in an armchair or some other
Creative director/copywriter: Manoj
company’s baby-chicken coffins.
Executive creative director: Chafic
cliché. So we enjoyed JWT’s take on this
Ammanath Haddad
tired hook—a kangaroo mum pushing her
Art directors: Javed Obaid, Grant Linton Copywriter: D.V. Hari Krishna little Joey in a pram instead of lugging him
Photographer: Khurram Sayed Art director: Kedar Damle round in her pouch.
Illustrator: Javed Obaid Photographer: Tejal Patni
“POOL”
IDEA: Dogs love Purina food so much
“POST-IT”
IDEA: The ability to create a snappy, eye-
Client: Nestlé for Purina Puppy Chow
that should you deny them the delicious
Client: Agency recruitment ad
catching headline is vital for a copywriter.
Agency: Fortune Promoseven, Doha
meaty mulch they’ll exact their revenge in
Impact BBDO showed just what it ex-
Agency: Impact BBDO, Abu Dhabi
pected from potential recruits with this ad.
Creative director: Fadi Yaish
annoying/embarrassing ways. That’s the
Creative director: Peter Vegas
Copywriter: Kartik Aiyar
simple idea executed beautifully by FP7
Doha in this campaign.
Art directors: Fadi Yaish, Makarand Patil
Account supervisors: Hasaan Akasheh,
Charbel Mezher
www.mediaweekme.com
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